The Stensul Blog

Why martech leaders struggle to take full advantage of their martech stack: A conversation with martech expert Anita Brearton [Part Two]

In part two of stensul's interview with Anita Brearton, the martech industry expert discusses the challenges that come with managing a martech stack, as well as the teams that own marketing technology versus those who are using the technology.

Announcing Stensul’s Q1 2021 Snapshot Report on Email Creation Processes

In our first ever snapshot report on email creation processes, we surveyed hundreds of email marketers on everything from the number of emails they create each month to the email design approaches being used.

How the martech industry is evolving and where email marketing fits into it all: A conversation with martech expert Anita Brearton [Part One]

Martech industry veteran and CabinetM CEO Anita Brearton shares her insights on all the ways marketing technology platforms are evolving, where email solutions fit into the martech stack and what she's learned during the past year.

Marketing Ops

The 9 ‘must have’ features that make up an Email Creation Platform

For marketing operations teams evaluating email creation solutions, these nine features are a must have to accelerate the email creation process.

Best Practices

Agile marketers are better equipped to accomplish key martech initiatives [Gartner]

According to Gartner's most recent Marketing Technology Survey, marketers who adopted agile approaches not only made more progress on critical martech initiatives, they were more likely to overcome the challenges of 2020.

Stensul starts off the year on a high note: Named to “Best Places to Work” List by Built in NYC

Built In, a hub for both enterprise and startup technology professionals, ranked stensul in the top 50 Best Small Places to Work in NYC for 2021. Companies that make Built In's list are ranked on compensation, benefits, culture and commitment to diversity and inclusion.

Email Marketing: What brands get wrong about the email creation process

To remain competitive, marketing operations and email creation teams will need to move beyond outdated processes and implement solutions that enable more agile email creation processes.

Top 5 email marketing insights from Stensul’s partners

As we near the end of 2020, stensul has curated a list of the top email marketing insights from the technology companies helping drive our industry forward.

Martech expert Scott Brinker on the “8 P’s of Self-Service Martech”

Stensul CEO Noah Dinkin caught up with the godfather of martech Scott Brinker to discuss Scott's "8 P's of Self-Service Martech" model and how it can bring more agility to the email creation process.

Marketing

Email Modules: The secret to agile email creation

Email modules keep marketing teams from having to recreate the wheel every time they build an email. By using a modular design approach, teams accelerate campaign launches and streamline creation processes.

Struggling to adopt an agile approach? Your team may not have the right tools

According to AgileSherpa's third annual State of Agile report, more than 20% of marketers said lack of effective tools was a major barrier to being more agile.

Marketing

Why agility is so important: Top 5 insights from leading industry reports

After reading—and covering—multiple agile marketing reports, we pulled the top five insights on all the ways agile marketing impacts enterprise organizations.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

What is your marketing team’s creation operating model?

What to expect at Gartner Marketing Symposium/Xpo™ 2025: A marketer’s guide from Stensul

How highly regulated organizations can add agility and speed to their email marketing

Is your martech stack failing your email team? (If so, here’s how to fix it)

Category

Search