AI promises speed and scale, but without the right Creation Operating Model, it only introduces more chaos. That’s why now is the moment to rethink how your campaigns are created and why the strongest case for doing so may be economic.
Here's how to manage a growing number of email requests with a decentralized process and still produce quality emails in a timely fashion that are on-brand and compliant.
The GDPR is aimed at empowering customers and giving them peace of mind about their personal data, so your business should keep compliance at the top of your priority list.
Email marketers can take nine steps in email design to create better-designed emails that will perform better and ensure accessibility and regulatory compliance.
Learn why incorporating an email creation platform will simplify, speed, and save on costs associated with an ESP migration while making the creation process more efficient.
This post relates the message of self-reliance in the book "Zen and the Art of Motorcycle Maintenance" to the hows and whys of maintaining email modules with an email creation platform.
To be effective, any email marketing campaign must begin with a comprehensive email brief. This post explains the core elements that should comprise every email brief.
