eBooks Archives

The agile enterprise’s guide to email efficiency

This guide is for email marketing leaders who want to eliminate bottlenecks, cut down on steps, and boost ROI. Learn how simplifying your email creation process can save time, reduce costs, and deliver significant improvements across your marketing.

Why the email creation process is your top optimization opportunity this year

If you're stuck in a costly cycle of slow, inefficient email creation, it’s time to break free. This eBook reveals why your email tech stack is the #1 opportunity to boost efficiency, cut costs, and drive real results.

A beginner’s guide to the content supply chain

Make your content more efficient through proper business alignment, the right tools, personalization, and more. This eBook outlines the three steps to make your MOPs team strategically valuable by upgrading your content supply chain and improving your customer experience with Stensul.

How Stensul accelerates success for companies using Salesforce Marketing Cloud

Your SFMC is an ESP with many amazing strengths; however, its email builder isn't one of them. Creating emails in it is complicated, time-consuming, and can pose a host of risks. There is an alternative—the Stensul Marketing Creation Platform. What it does and how it has benefited SFMC users is detailed in the eBook, "How Stensul accelerates success for companies using Salesforce Marketing Cloud."

How a strategic focus lets designers create better marketing assets

Being able to pay attention to what matters most is a real challenge when you're designing assets like emails and landing pages for your marketing team. That's because your day is usually taken up with things that have nothing to do with design work. Learn how to efficiently manage that and more in the Stensul eBook, "How a strategic focus lets designers create better marketing assets." Download it today.

11 things you can do when it takes less time to create emails

Whether you’re a marketer, designer, or marketing operations pro, an efficient email creation process will give you time to improve your email quality, performance, and ability to handle increased requests and volume. Companies like yours that made their email creation process efficient saw their email creation time reduced by as much as 90%. Learn what they did—and what you can do—with that newly found time in the latest Stensul eBook, "11 things you can do when it takes less time to create emails."

How building emails in ESPs/MAPs limits your marketing success

Your ESP/MAP lets you send lots of emails, ensures they make it to your targets’ inboxes, and lets you speed up and simplify email list management. But the email and landing page builder in your ESP/MAP isn't nearly as useful as those other capabilities. That lessens the efficiency of your company’s marketing creation efforts, impacting marketing performance. Find out how to overcome that limitation in the Stensul eBook, "How building emails in your ESP/MAP limits your marketing success."

4 ways to enhance the quality of your organization’s marketing creation

There's a tendency to equate the quality of an email or other marketing asset with design aspects or the copy. But there are other things you can do to achieve better quality and better performance. Learn what they are and how to apply them. Download the Stensul eBook, "4 ways to enhance the quality of your organization's marketing creation," today.

An introduction to efficient email creation

If you and your team are stuck in an inefficient creation process, it's difficult to be productive, let alone be able to produce high-performing emails. The Stensul eBook, "An introduction to efficient email creation," explains how an Email and Landing Page Creation Platform simplifies and streamlines email creation, giving you the time you need to focus on strategy to optimize email performance. Download this eBook today and get unstuck.

Freedom in an email creation framework

Freedom in a framework is about empowering everyone on your team to operate autonomously—within well-defined boundaries —especially when it comes to email creation. The Stensul eBook, “Freedom in an email creation framework,” will help you understand this effective approach to team management, how to apply it to your marketing operation, and how it can make your email creation more efficient. This eBook will help you achieve a balance between control and autonomy to create better emails faster and more easily. Download it today.

The economics of email creation

As an email marketer, you can relate to Ben Franklin's adage, "time is money." Yet there's a good chance your operation is taking longer than it should—or than you have available. Learn how to make every aspect of your email creation process more efficient in the Stensul eBook, "The economics of email creation." Download it today.

Process change management in email creation—4 real-world examples

The eBook "Process change management in email creation" explains the steps to take to make your email creation process efficient. It includes the experiences of four companies that made the process change.