The Stensul blog

Perspectives on marketing, marketing operations, martech, and email creation

intent based behavioral email notifications iphone

What is behavioral email marketing and how can it help your business grow?

9 steps to take for better designed emails

Four ways email creation team leaders can be more effective

6 Essential Eloqua Training Resources for Marketing Automation Pros

How to get the most out of Eloqua lead scoring

5 must-do’s when designing emails for Dark Mode

Marketing Ops

An ESP migration takes less time and money when you include an Email Creation Platform

You've made the decision to migrate to a new ESP. If it's done without an Email Creation Platform (ECP) added simultaneously to your marketing automation technology stack, this post explains why such an important initiative will take more time and cost more money than you projected.

Zen and the Art of Module Maintenance

While maintaining a library of email modules isn’t as exciting as riding a motorcycle down an open road, it is very much a job worth doing well. This post offers ways to do that while drawing parallels to the fabled “Zen and the Art of Motorcycle Maintenance," whose author advocated a mix of self-reliance and leveraging ways that lets you do things better. Kind of like stensul’s approach to email creation.

Marketing

The 6 keys to an effective email brief

Any email effort, to be effective, must begin with an effective email brief. This post explains what makes one effective and why.

Marketing

5 Ways to Ensure Brand Compliance Across Your Email Marketing

Want to ensure brand compliance across any email your organization deploys? We’ve got you.

Create in stensul, send via Outlook

With stensul’s new Outlook365 integration, you can now create a great-looking, on-brand email in stensul, and then easily pass it over to your Outlook365 account to send. From your own account. No fancy email deployment platform needed. This post explains how stensul makes that happen and the benefits it provides.

Bring your marketing teams together to create better emails faster

Email, as a marketing tool, has been around for 25+ years. You'd think by now creating emails would be easier and faster. It's not. The missing element is collaboration. From email brief to email deployment. This post explains how to empower your team to create better emails faster with the capabilities of a collaborative Email Creation Platform.

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The Stensul blog

Perspectives on marketing, marketing operations, martech, and email creation

9 steps to take for better designed emails

An ESP migration takes less time and money when you include an Email Creation Platform

Create in stensul, send via Outlook

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Search

What is behavioral email marketing and how can it help your business grow?

9 steps to take for better designed emails

Four ways email creation team leaders can be more effective

6 Essential Eloqua Training Resources for Marketing Automation Pros

How to get the most out of Eloqua lead scoring

5 must-do’s when designing emails for Dark Mode

An ESP migration takes less time and money when you include an Email Creation Platform

Zen and the Art of Module Maintenance

The 6 keys to an effective email brief

5 Ways to Ensure Brand Compliance Across Your Email Marketing

Create in stensul, send via Outlook

Bring your marketing teams together to create better emails faster

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