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The Stensul blog

Perspectives on marketing, marketing operations, martech, and email and landing page creation
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Zen and the Art of Module Maintenance
While maintaining a library of email modules isn’t as exciting as riding a motorcycle down an open road, it is very much a job worth doing well. This post offers ways to do that while drawing parallels to the fabled “Zen and the Art of Motorcycle Maintenance," whose author advocated a mix of self-reliance and leveraging ways that lets you do things better. Kind of like stensul’s approach to email creation.