Six ways to use AI right now to create better marketing emails
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Response to our initial AI-powered email tool, the Stensul Subject Line Generator (SLG), continues to be terrific. We’re glad so many are finding it a great way to come up with alternatives to test and use quickly. Now we’re offering a number of additional AI-powered tools to help you improve the performance of two other critical components of an email, including Preheader text, and CTAs. Like our SLG, they’re both easy to use and quickly provide alternatives.
Evidence suggests strong preheader copy can be as compelling to subscribers as a catchy subject line. That’s why we developed an AI-powered Preheader Text Generator. You no longer have to spend precious time searching for the right words or seeing which set will work best in a hurriedly done A/B test. The Stensul Preheader Text Generator will do the work for you—in milliseconds—and help you exceed your open rate expectations.
Getting recipients to open your email is half the battle. To help motivate them to take the next step, use the Stensul CTA Text Generator to find what will work best based on the email’s offer, your demo, and other factors. The whole process is completed in just the blink of an eye, giving you time to try and test to see what will work best. Plus, using this tool may help you achieve a higher than anticipated conversion rate.
The Style Rewrite tool lets you adjust email copy to reflect a range of tonalities, from funny to business-like, so the copy best reflects the nature of the message or the audience to which it’s directed.
This tool will regionalize and translate your email copy into something that will resonate with your selected region.
This tool will take the copy of your completed email and will return three options to optimize the preview text in your email. Preview text is what is displayed in many email clients in close proximity to the Sender Name and Subject Line and is often used to provide a preview of what the email will contain.
The Spelling and Grammar check tool runs through your email copy, flagging typos and grammatical errors. It’s like having an astoundingly fast—and accurate—proofreader.
You can say goodbye to all that drama. Use the Stensul AI-powered Email Toolkit and watch for new tools we’ll be adding regularly. They’re powered by OpenAI’s generative AI (which powers ChatGPT) and provide you with alternative subject lines, preheader text, CTAs, and more in mere seconds. What you’ll see is based on the email content you’ve already developed.
The process is simple. Once you enter the email text, simply let your selected tool’s chatbot know what kind of company yours is, the industry you compete in, and the preferred tone for the output. After those few keystrokes of typing, you then click to start the near-instantaneous process. Before you can say A/B test, the tool has subject lines, preheader text, CTAs, and more on the screen for you to consider, adapt, or use. It even has a handy copy-to-clipboard button.
For those who are a little hesitant, it’s worth noting that AI hasn’t suddenly appeared—it only feels that way. AI was established as an academic discipline, and computer scientists gathered to discuss it in the 1950s. It’s come to the fore now because of the massive explosion in Big Data, the parallel developments of tons of data being produced, and the growth in computing power to sort through, analyze, and draw inferences from it. Your risk, if any, is limited. Go ahead, and try the Stensul Subject Line Generator. If you’d like to learn more about the Stensul Email Creation Platform, download this eBook.
There’s much to consider and determine how to apply AI to aid your email creation activities. To help, the post Six ways to use AI right now to create better marketing emails shows how to leverage currently available, trainable (more on that later) AI chatbots to improve the quality and performance of your emails:
If you are having issues accessing the Email Toolkit, please contact us at marketing@stensul.com.
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