The Milwaukee Bucks win in the NBA with an efficient, fast-moving offense. In contrast, their marketing team’s email creation process was “manual and presented numerous hurdles,” said Justin Price, the Bucks’ Email Marketing Manager.
To meet the rising demand for more and better-performing emails, the Bucks made Stensul the center of their email creation process. Doing so cut creation time by 50% while giving non-technical personnel the ability to produce top-notch emails. As a result, Price and his team produced 36% more non-requested email campaigns to help improve revenue from ticket sales and Bucks-branded merchandise, among other sources.
