Insights, ideas and best practices for enterprise marketers who are curious about (and inspired by) email creation, operations and distributed marketing.
How to Escape the Black Hole of Email Testing
Terrified of clicking send? No matter how many QA rounds you do, it always feels like you’re blasting into the great unknown.
One Marketer’s Take: The Pros and Cons of Modular Email Templates
One healthcare tech company’s approach to email creation, and how modular templates have improved (but not perfected) its process.
How Are You Building Your Marketing Emails? A Guide to Templates, Editors, and Agencies
Once upon a time, email was the cool, new way to communicate without having to pick up the phone.
Your A-Z Guide of Essential Email Marketing Terms
Struggling to differentiate alt-text from above the fold? Or just want a refresher course on some essential email marketing terms? We’ve got you.
An Inside Look at the Pros and Cons of Using Agencies for Email Marketing
Your marketing agency is great at a lot of things, but coding emails isn’t one of them.
The stensul Spotlight: Trustpilot's Nick Bhutani on the Makeup of Marketing Operations
Ever wondered what your marketing operations team actually does? Well, it’s a lot, and it’s changing every day.
How a Marketing Operations Team Transforms Your Company’s Email
Consulting firm McKinsey writes that “marketing operations certainly isn’t the sexiest part of marketing, but it’s becoming the most important.”
How the Sloths Stole the Show in Chicago
Miss us at Salesforce Connections 2018 in Chicago? See how the stensul sloths took over McCormick Place...
The Sloths Take SiriusDecisions!
Miss out on SiriusDecisions Summit 2018 in Vegas? See how the stensul sloths stole the show!
5 Email Technology Companies to Check Out at Adobe Summit
Email marketer headed to Adobe Summit at the end of March? Here are 5 can't miss email technology providers to visit to up your game.
The Hidden Costs of Email Creation—And How to Beat Them
Have you ever considered what the REAL cost of that marketing email is? From agency fees to developer hours to every little line item in between, we uncover the hidden costs behind you email creation process.
How To Scale Email Marketing by Distributing Production
If your company has customers worldwide or teams in different countries, maintaining strong brand guidelines to ensure brand and legal compliance is vital. Chances are, your brand has one central marketing team (a single team in one location) producing all its emails.
5 Ways WYSIWYG Email Editors Come Up Short
Improved email editors are here for many enterprise-focused legacy email editors! But where do they fall down in your creation process?
How To Create Email Branding Consistency
Back in 1990, tennis star Andre Agassi declared “image is everything” an iconic statement in a Canon commercial. Nearly 30 years later, that proclamation still rings true for marketers.
The #1 Marketing Ops Team Challenge & How To Solve It
Earlier this year, we conducted a marketing operations survey and learned something we probably all knew: Good email marketing takes a lot of time.