Insights, ideas and best practices for enterprise marketers who are curious about (and inspired by) email creation, operations and distributed marketing.
5 Email Technology Companies to Check Out at Adobe Summit
Email marketer headed to Adobe Summit at the end of March? Here are 5 can't miss email technology providers to visit to up your game.
The Hidden Costs of Email Creation—And How to Beat Them
Have you ever considered what the REAL cost of that marketing email is? From agency fees to developer hours to every little line item in between, we uncover the hidden costs behind you email creation process.
How To Scale Email Marketing by Distributing Production
If your company has customers worldwide or teams in different countries, maintaining strong brand guidelines to ensure brand and legal compliance is vital. Chances are, your brand has one central marketing team (a single team in one location) producing all its emails.
5 Ways WYSIWYG Email Editors Come Up Short
Improved email editors are here for many enterprise-focused legacy email editors! But where do they fall down in your creation process?
How To Create Email Branding Consistency
Back in 1990, tennis star Andre Agassi declared “image is everything” an iconic statement in a Canon commercial. Nearly 30 years later, that proclamation still rings true for marketers.
The #1 Marketing Ops Team Challenge & How To Solve It
Earlier this year, we conducted a marketing operations survey and learned something we probably all knew: Good email marketing takes a lot of time.