Insights, ideas and best practices for enterprise marketers who are curious about (and inspired by) email creation, operations and distributed marketing.
Marketing Masters: Erica Seidel on the State of Executive Recruiting in Martech
Ever wondered what that martech recruiter is looking for when she’s interviewing you? Erica Seidel reveals all.
The Most Festive Email Marketing Campaigns Out There
On the first day of Christmas, my true love gave to me… A range of great holiday email marketing examples! Doesn’t have the same ring to it, does it?
Your Last-Minute Guide to Holiday Email Marketing
Holidays sneaking up on you and don’t have time to launch a multi-layered happy holidays email campaign? Here are some quick tips.
How to Minimize the Impact of Last-Minute Email Revisions
Sick of a stakeholder asking for another “final” change? We feel you.
How a Large Brand Can Do Email Marketing Like a Startup
Sick of slow, manual processes? We’ve got a few tips that’ll help in our upcoming webinar.
How to Avoid Martech Bloat
Struggling with tiredness, frustration, and bad vibes from coworkers? You may be suffering from martech bloat.
Marketing Masters: Scott Brinker Reveals the Future Martech Roadmap
Scott Brinker is synonymous with martech. So what does this well-known chief marketing technologist think about the future of his rapidly expanding industry?
Getting Your Email Marketing and Brand in Alignment
Wondering how to translate your brand marketing into engaging email campaigns? Here’s how.
How to Ensure Unified Branding When You Have a Distributed Marketing Team
Moved to a distributed marketing team structure and never going back? We get that, now let’s talk branding.
Is the Democratization of Marketing Inevitable?
We’ve already seen huge power shifts in the way consumers and brands interact, but will this lead to the full democratization of marketing?
Marketing Masters: How to Encourage Customer-Centric Marketing With Lee Odden
Not sure how to focus on the customer when you’ve got so many things on your marketing plate? Lee Odden has some fantastic advice for you.
The Scariest Email Marketing Fails
Happy Halloween everyone! To celebrate this most terrifying of holidays, here’s a few email marketing fails that’ll have you running for the hills.
Why You Shouldn't Fear Change in Email Marketing
Changing your systems or processes can seem like an impossible task, but there’s nothing to fear about strategic change management.
5 Ways to Streamline Your Email Marketing Team
Wondering why your email team isn’t running as efficiently as it could? We’ve got a few tips.
The 5 Key Players on Your Email Marketing Team
Think you’ve got your full roster of email marketing LeBrons? Check out our list and invest in some skilled superstars.
How to Increase ROI by Changing Your Email Marketing Approach
Email marketers often struggle to prove the return on investment for their efforts. Boost your email game (and ROI) with these simple strategies.
Marketing Masters: Matt Heinz Discusses the Ideal Marketing Tech Stack
Struggling with how to strategically build your perfect martech stack? Matt Heinz reveals all.
How to Move to a Distributed Email Team
So you’ve decided that a distributed model is the right fit for your email marketing team, now all you’ve got to do is implement it!
The Pros and Cons of Centralized, Decentralized, and Distributed Marketing Teams
Yep, we’re tackling the most exciting subject in marketing. Look out, guys. But seriously, which option should you choose for your team?
Why UX Matters in Your Email Campaigns
The science behind popular UX practices can improve your email’s conversion rate. Ready to find out how?
Marketing Masters: Debbie Qaqish on How Email Marketers Can Approach Revenue Marketing
Ready to shift your mindset from traditional marketing to revenue marketing? We sat down with thought leader Debbie Qaqish to find out how.
How to Ensure Your Emails Are GDPR Compliant
Is your business risking millions by not refreshing your emails for the GDPR?
How to Ensure Your Emails Are Getting Into Inboxes
Struggling to avoid the sneaky spam filter? Improve your email deliverability with these top tips.
Will Mobile Kill the Email Marketing Star?
Video may have conquered radio, but will mobile do the same to email marketing?
Marketing Masters: The Future of Demand Generation With Kathy Mammon
Wondering where demand generation is heading, and how that might impact email marketing? We sat down with INTTRA’s Director of Demand Gen, Kathy Mammon to find out.
Not A/B Testing? It’s Causing Your Email Marketing to Fail
It’s a critical component of any marketer’s toolkit, but how often do you really conduct effective A/B testing?
10 Things You Need to Check Before Deploying a Marketing Email
Building emails from scratch? There’s a bunch of things you’ll need to check before hitting the dreaded send button.
Marketing Masters: A Day in the Life of UBM’s Director of Marketing Technology
Want to discover what goes on in the life of a Director of Marketing Technology? UBM's Mary Wallace reveals all.
Everything Email Marketers Need to Know About the GDPR
Everyone in email marketing has been talking about the far-reaching consequences of Europe’s new GDPR law, but what does it mean for you day to day?
Why You Need to Pay Attention to the Sexy Subject of Email Compliance
While compliance may not be as sexy as personalization or automation, it’s just as important. Here’s what you need to know.
Mobile Responsive vs. Mobile Optimized: What's the Difference?
Wondering whether it’s worth the extra effort to go mobile responsive? We break it down for you.
How to Escape the Black Hole of Email Testing
Terrified of clicking send? No matter how many QA rounds you do, it always feels like you’re blasting into the great unknown.
One Marketer’s Take: The Pros and Cons of Modular Email Templates
One healthcare tech company’s approach to email creation, and how modular templates have improved (but not perfected) its process.
How Are You Building Your Marketing Emails? A Guide to Templates, Editors, and Agencies
Once upon a time, email was the cool, new way to communicate without having to pick up the phone.
Your A-Z Guide of Essential Email Marketing Terms
Struggling to differentiate alt-text from above the fold? Or just want a refresher course on some essential email marketing terms? We’ve got you.
An Inside Look at the Pros and Cons of Using Agencies for Email Marketing
Your marketing agency is great at a lot of things, but coding emails isn’t one of them.
Marketing Masters: Trustpilot's Nick Bhutani on the Makeup of Marketing Operations
Ever wondered what your marketing operations team actually does? Well, it’s a lot, and it’s changing every day.
How a Marketing Operations Team Transforms Your Company’s Email
Consulting firm McKinsey writes that “marketing operations certainly isn’t the sexiest part of marketing, but it’s becoming the most important.”
How the Sloths Stole the Show in Chicago
Miss us at Salesforce Connections 2018 in Chicago? See how the stensul sloths took over McCormick Place...
The Sloths Take SiriusDecisions!
Miss out on SiriusDecisions Summit 2018 in Vegas? See how the stensul sloths stole the show!
5 Email Technology Companies to Check Out at Adobe Summit
Email marketer headed to Adobe Summit at the end of March? Here are 5 can't miss email technology providers to visit to up your game.
The Hidden Costs of Email Creation—And How to Beat Them
Have you ever considered what the REAL cost of that marketing email is? From agency fees to developer hours to every little line item in between, we uncover the hidden costs behind you email creation process.
How To Scale Email Marketing by Distributing Production
If your company has customers worldwide or teams in different countries, maintaining strong brand guidelines to ensure brand and legal compliance is vital. Chances are, your brand has one central marketing team (a single team in one location) producing all its emails.
5 Ways WYSIWYG Email Editors Come Up Short
Improved email editors are here for many enterprise-focused legacy email editors! But where do they fall down in your creation process?
How To Create Email Branding Consistency
Back in 1990, tennis star Andre Agassi declared “image is everything” an iconic statement in a Canon commercial. Nearly 30 years later, that proclamation still rings true for marketers.
The #1 Marketing Ops Team Challenge & How To Solve It
Earlier this year, we conducted a marketing operations survey and learned something we probably all knew: Good email marketing takes a lot of time.