Blog: Marketing

While maintaining a library of email modules isn’t as exciting as riding a motorcycle down an open road, it is very much a job worth doing well. This post offers ways to do that while drawing parallels to the fabled “Zen and the Art of Motorcycle Maintenance," whose author advocated a mix of self-reliance and leveraging ways that lets you do things better. Kind of like stensul’s approach to email creation.
Creating email doesn’t have to be “torture” as one marketer put it. The key is removing the barriers that separate your email creation team from collaborating to make better emails faster. Stensul’s ebook, “Collaborate!” explains why it’s so important, how it can be done, and what you and your team can achieve.