Holiday Inn Club Vacations proved that the teams who win aren’t the ones building everything manually—they’re the ones who invest in systems that amplify what’s working and eliminate what’s slowing them down.
Operating models aren’t just process diagrams—they’re productivity engines. What is a creation operating model? See the three common creation operating models and see how they can impact campaign success for marketers.
When email team leaders feel have too much to do, they need to delegate. Delegating the right way will lighten workloads, raise the team's productivity, and the performance of campaigns. If handled poorly, however, delegation efforts can backfire with profound consequences. This post offers a proven nine-step approach to help leaders delegate with confidence and virtually without risk.
High-converting landing pages requires a strategic approach that every digital marketer needs to know. Follow these five best practices to enhance your landing pages and drive better results.
The close of another year is upon us, and with it comes the opportunity for reflection. 2024 was nothing if not eventful—from the spectacle of the Paris Olympics to the premier of Wicked—whether you took part in Brat Summer or preferred a more demure, more mindful approach. And who can forget everyone’s favorite pygmy hippopotamus, Moo Deng? 2024 was certainly one for the history books.