Blog: Best Practices

Four ways email creation team leaders can be more effective

6 Essential Eloqua Training Resources for Marketing Automation Pros

5 must-do’s when designing emails for Dark Mode

Zen and the Art of Module Maintenance

While maintaining a library of email modules isn’t as exciting as riding a motorcycle down an open road, it is very much a job worth doing well. This post offers ways to do that while drawing parallels to the fabled “Zen and the Art of Motorcycle Maintenance," whose author advocated a mix of self-reliance and leveraging ways that lets you do things better. Kind of like stensul’s approach to email creation.

Create in stensul, send via Outlook

With stensul’s new Outlook365 integration, you can now create a great-looking, on-brand email in stensul, and then easily pass it over to your Outlook365 account to send. From your own account. No fancy email deployment platform needed. This post explains how stensul makes that happen and the benefits it provides.

Bring your marketing teams together to create better emails faster

Email, as a marketing tool, has been around for 25+ years. You'd think by now creating emails would be easier and faster. It's not. The missing element is collaboration. From email brief to email deployment. This post explains how to empower your team to create better emails faster with the capabilities of a collaborative Email Creation Platform.

Stensul Custom Elements offers a new choice between ‘Bring-Your-Own-Code’ and ‘No-code’ email creation

Till now you've had two choices when it came to email creation. Either "Bring-Your-Own-Code" or "No-code." Now there's Custom Elements: A new capability of the stensul Agile Email Creation Platform that offers the best of both worlds.

Fine Jewelry, Clothing, and Furniture are Better Hand-made. Not Emails.

It's impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn't have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..

Why is Email Creation Such a Pain When it Doesn’t Have to Be?

Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.

Announcing stensul’s Q1 2021 Snapshot Report on Email Creation Processes

In our first ever snapshot report on email creation processes, we surveyed hundreds of email marketers on everything from the number of emails they create each month to the email design approaches being used.

Best Practices

Agile marketers are better equipped to accomplish key martech initiatives [Gartner]

According to Gartner's most recent Marketing Technology Survey, marketers who adopted agile approaches not only made more progress on critical martech initiatives, they were more likely to overcome the challenges of 2020.

Email Marketing: What brands get wrong about the email creation process

To remain competitive, marketing operations and email creation teams will need to move beyond outdated processes and implement solutions that enable more agile email creation processes.

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Blog: Best Practices

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