Till now you've had two choices when it came to email creation. Either "Bring-Your-Own-Code" or "No-code." Now there's Custom Elements: A new capability of the stensul Agile Email Creation Platform that offers the best of both worlds.
It's impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn't have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..
Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.
In our first ever snapshot report on email creation processes, we surveyed hundreds of email marketers on everything from the number of emails they create each month to the email design approaches being used.
According to Gartner's most recent Marketing Technology Survey, marketers who adopted agile approaches not only made more progress on critical martech initiatives, they were more likely to overcome the challenges of 2020.
During his recent MarTech Conference webinar, stensul's Director of Solutions and Enablement sheds light on the top mistakes enterprise marketing organizations are making when it comes to their email creation process.