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The Creative Brief

Perspectives on marketing, marketing operations, martech, and email and landing page creation

Governed Creation
January 21, 2026

Introducing, Governed Creation™

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October 12, 2018

How to Move to a Distributed Email Team

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October 4, 2018

Why UX Matters in Your Email Campaigns

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October 2, 2018

Marketing Masters: Debbie Qaqish on How Email Marketers Can Approach Revenue Marketing

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September 25, 2018

How to Ensure Your Emails Are Getting Into Inboxes

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September 19, 2018

Will Mobile Kill the Email Marketing Star?

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September 19, 2018

Why You Shouldn’t Fear Change in Email Marketing

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September 17, 2018

Marketing Masters: The Future of Demand Generation With Kathy Mammon

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September 13, 2018

Not A/B Testing? It’s Causing Your Email Marketing to Fail

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September 11, 2018

10 Things You Need to Check Before Deploying a Marketing Email

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September 5, 2018

Marketing Masters: A Day in the Life of UBM’s Director of Marketing Technology

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August 27, 2018

Why You Need to Pay Attention to the Sexy Subject of Email Compliance

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August 22, 2018

Mobile Responsive vs. Mobile Optimized: What’s the Difference?

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