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Marketing Ops
The economic case for AI in your campaign creation workflow
AI promises speed and scale, but without the right Creation Operating Model, it only introduces more chaos. That’s why now is the moment to rethink how your campaigns are created and why the strongest case for doing so may be economic.
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Why marketing operations leaders are becoming the new workflow architects
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How to leverage your team’s expertise and experience for maximum return
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Unlock campaign velocity with the SPEED framework
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