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The Creative Brief

Perspectives on marketing, marketing operations, martech, and email and landing page creation

Governed Creation
January 21, 2026

Introducing, Governed Creation™

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September 19, 2018

Why You Shouldn’t Fear Change in Email Marketing

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September 17, 2018

Marketing Masters: The Future of Demand Generation With Kathy Mammon

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September 13, 2018

Not A/B Testing? It’s Causing Your Email Marketing to Fail

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September 11, 2018

10 Things You Need to Check Before Deploying a Marketing Email

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September 5, 2018

Marketing Masters: A Day in the Life of UBM’s Director of Marketing Technology

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August 27, 2018

Why You Need to Pay Attention to the Sexy Subject of Email Compliance

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August 22, 2018

Mobile Responsive vs. Mobile Optimized: What’s the Difference?

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August 20, 2018

How to Escape the Black Hole of Email Testing

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August 15, 2018

One Marketer’s Take: The Pros and Cons of Modular Email Templates

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August 13, 2018

How Are You Building Your Marketing Emails? A Guide to Templates, Editors, and Agencies

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August 8, 2018

Your A-Z Guide of Essential Email Marketing Terms

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August 6, 2018

An Inside Look at the Pros and Cons of Using Agencies for Email Marketing

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