The Stensul Blog

Marketing

Marketing Masters: A Day in the Life of UBM’s Director of Marketing Technology

Want to discover what goes on in the life of a Director of Marketing Technology? UBM's Mary Wallace reveals all.

Why You Need to Pay Attention to the Sexy Subject of Email Compliance

While compliance may not be as sexy as personalization or automation, it’s just as important. Here’s what you need to know.

Marketing

Mobile Responsive vs. Mobile Optimized: What’s the Difference?

Wondering whether it’s worth the extra effort to go mobile responsive? We break it down for you.

How to Escape the Black Hole of Email Testing

Terrified of clicking send? No matter how many QA rounds you do, it always feels like you’re blasting into the great unknown.

Marketing

One Marketer’s Take: The Pros and Cons of Modular Email Templates

One healthcare tech company’s approach to email creation, and how modular templates have improved (but not perfected) its process.

Marketing

How Are You Building Your Marketing Emails? A Guide to Templates, Editors, and Agencies

Once upon a time, email was the cool, new way to communicate without having to pick up the phone.

Marketing

Your A-Z Guide of Essential Email Marketing Terms

Struggling to differentiate alt-text from above the fold? Or just want a refresher course on some essential email marketing terms? We’ve got you.

Marketing

An Inside Look at the Pros and Cons of Using Agencies for Email Marketing

Your marketing agency is great at a lot of things, but coding emails isn’t one of them.

Marketing

Marketing Masters: Trustpilot’s Nick Bhutani on the Makeup of Marketing Operations

Ever wondered what your marketing operations team actually does? Well, it’s a lot, and it’s changing every day.

How a Marketing Operations Team Transforms Your Company’s Email

Consulting firm McKinsey writes that “marketing operations certainly isn’t the sexiest part of marketing, but it’s becoming the most important.”

The Hidden Costs of Building Emails—And How to Beat Them

Have you ever considered what the REAL cost of that marketing email is? From agency fees to developer hours to every little line item in between, we uncover the hidden costs behind you email creation process.

How To Scale Email Marketing by Distributing Production

If your company has customers worldwide or teams in different countries, maintaining strong brand guidelines to ensure brand and legal compliance is vital. Chances are, your brand has one central marketing team (a single team in one location) producing all its emails.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

What is your marketing team’s creation operating model?

What to expect at Gartner Marketing Symposium/Xpo™ 2025: A marketer’s guide from Stensul

How highly regulated organizations can add agility and speed to their email marketing

Is your martech stack failing your email team? (If so, here’s how to fix it)

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