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The Creative Brief

Perspectives on marketing, marketing operations, martech, and email and landing page creation

Governed Creation
January 21, 2026

Introducing, Governed Creation™

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May 8, 2019

The Evolution of Email Design and Where It’s Heading Next

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May 6, 2019

How to Be a More Strategic Email Marketer

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April 24, 2019

5 Things to Remember When A/B Testing Emails

fork in a woodland road is like testing
April 22, 2019

Email 101: Successful A/B Testing

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April 18, 2019

5 Signs That Your Email Programs Are Under Resourced

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April 16, 2019

5 Things to Check When Your Email Performance Drops

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April 8, 2019

Spring Cleaning: How to Clean Your Email List

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April 2, 2019

Conquering Brand Guidelines for Email: The Complete Marketer’s Roadmap

diverse group of people reading email on their mobile devices
March 21, 2019

Wrestling with Email Responsiveness Issues? Keep These Mobile Tips in Mind

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March 19, 2019

Responsive Emails: Myths and Misconceptions

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March 13, 2019

4 Ways to Make Designers and Email Marketers Work Better Together

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March 11, 2019

The Key Characteristics of High-Performing Email Marketing Teams

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