The Stensul Blog

The 5 Key Players on Your Email Marketing Team

Think you’ve got your full roster of email marketing LeBrons? Check out our list and invest in some skilled superstars.

How to Increase ROI by Changing Your Email Marketing Approach

Email marketers often struggle to prove the return on investment for their efforts. Boost your email game (and ROI) with these simple strategies.

Marketing

Marketing Masters: Matt Heinz Discusses the Ideal Marketing Tech Stack

Struggling with how to strategically build your perfect martech stack? Matt Heinz reveals all.

How to Move to a Distributed Email Team

So you’ve decided that a distributed model is the right fit for your email marketing team, now all you’ve got to do is implement it!

Why UX Matters in Your Email Campaigns

The science behind popular UX practices can improve your email’s conversion rate. Ready to find out how?

Marketing

Marketing Masters: Debbie Qaqish on How Email Marketers Can Approach Revenue Marketing

Ready to shift your mindset from traditional marketing to revenue marketing? We sat down with thought leader Debbie Qaqish to find out how.

How to Ensure Your Emails Are Getting Into Inboxes

Struggling to avoid the sneaky spam filter? Improve your email deliverability with these top tips.

Marketing

Will Mobile Kill the Email Marketing Star?

Video may have conquered radio, but will mobile do the same to email marketing?

Marketing

Why You Shouldn’t Fear Change in Email Marketing

Changing your systems or processes can seem like an impossible task, but there’s nothing to fear about strategic change management.

Marketing

Marketing Masters: The Future of Demand Generation With Kathy Mammon

Wondering where demand generation is heading, and how that might impact email marketing? We sat down with INTTRA’s Director of Demand Gen, Kathy Mammon to find out.

Marketing

Not A/B Testing? It’s Causing Your Email Marketing to Fail

It’s a critical component of any marketer’s toolkit, but how often do you really conduct effective A/B testing?

10 Things You Need to Check Before Deploying a Marketing Email

Building emails from scratch? We've got 10 things you should ALWAYS check before hitting the dreaded send button.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

What is your marketing team’s creation operating model?

What to expect at Gartner Marketing Symposium/Xpo™ 2025: A marketer’s guide from Stensul

How highly regulated organizations can add agility and speed to their email marketing

Is your martech stack failing your email team? (If so, here’s how to fix it)

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