The Stensul Blog

Marketing

What is Email Generation?

We’re changing email marketing forever. Here’s how…

How to Find the Right Martech Pros For Your Team

Not sure what skills you should be searching for? Here’s our rundown.

Marketing

Marketing Masters: Erica Seidel on the State of Executive Recruiting in Martech

Ever wondered what that martech recruiter is looking for when she’s interviewing you? Erica Seidel reveals all.

How to Minimize the Impact of Last-Minute Email Revisions

Sick of a stakeholder asking for another “final” change? We feel you.

How to Avoid Martech Bloat

Struggling with tiredness, frustration, and bad vibes from coworkers? You may be suffering from martech bloat.

Marketing

Marketing Masters: Scott Brinker Reveals the Future Martech Roadmap

Scott Brinker is synonymous with martech. So what does this well-known chief marketing technologist think about the future of his rapidly expanding industry?

Getting Your Email Marketing and Brand in Alignment

Wondering how to translate your brand marketing into engaging email campaigns? Here’s how.

How to Ensure Unified Branding When You Have a Distributed Marketing Team

Moved to a distributed marketing team structure and never going back? We get that, now let’s talk branding.

Is the Democratization of Marketing Inevitable?

We’ve already seen huge power shifts in the way consumers and brands interact, but will this lead to the full democratization of marketing?

Marketing

Marketing Masters: How to Encourage Customer-Centric Marketing With Lee Odden

Not sure how to focus on the customer when you’ve got so many things on your marketing plate? Lee Odden has some fantastic advice for you.

Marketing

The Scariest Email Marketing Fails

Happy Halloween everyone! To celebrate this most terrifying of holidays, here’s a few email marketing fails that’ll have you running for the hills.

5 Ways to Streamline Your Email Marketing Team

Wondering why your email team isn’t running as efficiently as it could? We’ve got a few tips.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

What is your marketing team’s creation operating model?

What to expect at Gartner Marketing Symposium/Xpo™ 2025: A marketer’s guide from Stensul

How highly regulated organizations can add agility and speed to their email marketing

Is your martech stack failing your email team? (If so, here’s how to fix it)

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