The Stensul Blog

Marketing

Will Mobile Kill the Email Marketing Star?

Video may have conquered radio, but will mobile do the same to email marketing?

Marketing

Why You Shouldn’t Fear Change in Email Marketing

Changing your systems or processes can seem like an impossible task, but there’s nothing to fear about strategic change management.

Marketing

Marketing Masters: The Future of Demand Generation With Kathy Mammon

Wondering where demand generation is heading, and how that might impact email marketing? We sat down with INTTRA’s Director of Demand Gen, Kathy Mammon to find out.

Marketing

Not A/B Testing? It’s Causing Your Email Marketing to Fail

It’s a critical component of any marketer’s toolkit, but how often do you really conduct effective A/B testing?

10 Things You Need to Check Before Deploying a Marketing Email

Building emails from scratch? We've got 10 things you should ALWAYS check before hitting the dreaded send button.

Marketing

Marketing Masters: A Day in the Life of UBM’s Director of Marketing Technology

Want to discover what goes on in the life of a Director of Marketing Technology? UBM's Mary Wallace reveals all.

Why You Need to Pay Attention to the Sexy Subject of Email Compliance

While compliance may not be as sexy as personalization or automation, it’s just as important. Here’s what you need to know.

Marketing

Mobile Responsive vs. Mobile Optimized: What’s the Difference?

Wondering whether it’s worth the extra effort to go mobile responsive? We break it down for you.

How to Escape the Black Hole of Email Testing

Terrified of clicking send? No matter how many QA rounds you do, it always feels like you’re blasting into the great unknown.

Marketing

One Marketer’s Take: The Pros and Cons of Modular Email Templates

One healthcare tech company’s approach to email creation, and how modular templates have improved (but not perfected) its process.

Marketing

How Are You Building Your Marketing Emails? A Guide to Templates, Editors, and Agencies

Once upon a time, email was the cool, new way to communicate without having to pick up the phone.

Marketing

Your A-Z Guide of Essential Email Marketing Terms

Struggling to differentiate alt-text from above the fold? Or just want a refresher course on some essential email marketing terms? We’ve got you.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

The economic case for AI in your campaign creation workflow

Why marketing operations leaders are becoming the new workflow architects

How to leverage your team’s expertise and experience for maximum return

Unlock campaign velocity with the SPEED framework

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