The Stensul blog

Perspectives on marketing, marketing operations, martech, and email creation

Marketing

To create better emails faster, collaborate

Creating email doesn’t have to be “torture” as one marketer put it. The key is removing the barriers that separate your email creation team from collaborating to make better emails faster. Stensul’s ebook, “Collaborate!” explains why it’s so important, how it can be done, and what you and your team can achieve.

Stensul Custom Elements offers a new choice between ‘Bring-Your-Own-Code’ and ‘No-code’ email creation

Till now you've had two choices when it came to email creation. Either "Bring-Your-Own-Code" or "No-code." Now there's Custom Elements: A new capability of the stensul Agile Email Creation Platform that offers the best of both worlds.

Marketing

Why you need to rethink using Design to Code or Templates & Modules email creation workflows

It might just be the most dangerous phrase in business. Yet, when it comes to email creation, it’s been heard constantly since the 1990’s. “That’s the way we’ve always done it.”

Marketing Ops

Too much to do with a too-small email creation team? Here’s a helpful guide.

How are marketing ops pros managing so many priorities with so few employees? How can they be time-efficient and agile when creating emails? This post answer those questions and more.

The Solution to Apple’s Mail Privacy Protection is to Create Better Emails

Apple’s email privacy protection announcement heightens the need for emails to be more engaging. Emails that move them to want to open the emails that land in their inboxes. Not once, but on a regular basis. It is a rethink. But one very much worth doing as this post explains.

Fine Jewelry, Clothing, and Furniture are Better Hand-made. Not Emails.

It's impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn't have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..

Why is Email Creation Such a Pain When it Doesn’t Have to Be?

Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.

Why martech leaders struggle to take full advantage of their martech stack: A conversation with martech expert Anita Brearton [Part Two]

In part two of stensul's interview with Anita Brearton, the martech industry expert discusses the challenges that come with managing a martech stack, as well as the teams that own marketing technology versus those who are using the technology.

Announcing stensul’s Q1 2021 Snapshot Report on Email Creation Processes

In our first ever snapshot report on email creation processes, we surveyed hundreds of email marketers on everything from the number of emails they create each month to the email design approaches being used.

How the martech industry is evolving and where email marketing fits into it all: A conversation with martech expert Anita Brearton [Part One]

Martech industry veteran and CabinetM CEO Anita Brearton shares her insights on all the ways marketing technology platforms are evolving, where email solutions fit into the martech stack and what she's learned during the past year.

Marketing Ops

The 9 ‘must have’ features that make up a truly agile email creation platform

For marketing operations teams evaluating email creation solutions, these nine features are a must have to accelerate the email creation process.

Best Practices

Agile marketers are better equipped to accomplish key martech initiatives [Gartner]

According to Gartner's most recent Marketing Technology Survey, marketers who adopted agile approaches not only made more progress on critical martech initiatives, they were more likely to overcome the challenges of 2020.

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