The Stensul Blog

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Marketing

Understanding the difference between localization and language translation in email marketing

Understanding the differences between localization and language translation can help your email campaigns perform well, especially if you use the Stensul Localization feature to connect with customers worldwide.

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How to overcome landing page building challenges

This post explores how to create effective landing pages more easily with the Stensul Landing Page Builder than by using the builders in ESPs/MAPs or stand-alone systems.

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Marketing

There’s a connection between fast-loading landing pages and conversion rates

This post explains the relationship between landing page load speed and conversion rates—the faster, the higher—and offers ways to improve both.

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Seven steps to get your marketing email into subscribers’ inboxes

This post explains seven steps email marketers should take to ensure the emails they're creating make it into subscribers' inboxes instead of their spam folders.

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Your chance to beat the odds at Adobe Summit in Las Vegas

At the Adobe Summit in Las Vegas, beat the odds by heading to Booth #518 in the Community Pavilion and let Stensul show you how to create winning emails and landing pages more efficiently.

Six ways to use AI right now to create better marketing emails

This post suggests six ways to leverage currently available, trainable AI chatbots to improve the quality and performance of your emails, especially when combined with the Stensul platform.

Marketing

Where to look for inefficiency in your email creation process

This post will offer ways to help your creative operations team become more efficient, especially when creating emails, so they can go from order-takers to strategic partners.

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Five signs your email creation process is broken (and tips for fixing it)

Learn how email marketers can identify the five signs of a broken email creation process plus how to partner with MOPs to fix them.

The value of “hand in glove” when creating marketing emails and landing pages

This post explains how creation of marketing emails and landing pages in the same platform yields major benefits, including efficiency and better performance.

Why you need to create emails that are ADA-compliant

Discover the importance of ADA-compliant emails and ensure inclusivity in your marketing campaigns to maximize audience reach and engagement.

How to turn your email creation team from the Mudville nine to World Series champs

There’s an interesting parallel between how Casey caused his team to lose by not adapting to the situation and today’s email creation team—the one you likely manage.

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Things that go wrong when creating dynamic content emails and how to avoid them

Emails that make use of dynamic content perform very well, but are tough to create. This post explains how to create them faster, easier, and safer with an email creation platform.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

What is your marketing team’s creation operating model?

What to expect at Gartner Marketing Symposium/Xpo™ 2025: A marketer’s guide from Stensul

How highly regulated organizations can add agility and speed to their email marketing

Is your martech stack failing your email team? (If so, here’s how to fix it)

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