Is your Creation Operating Model costing you? Break bottlenecks now.

The Stensul blog

Perspectives on marketing, marketing operations, martech, and email and landing page creation

Marketing, Marketing Ops

The economic case for AI in your campaign creation workflow

AI promises speed and scale, but without the right Creation Operating Model, it only introduces more chaos. That’s why now is the moment to rethink how your campaigns are created and why the strongest case for doing so may be economic.

Marketing, Marketing Ops

Why marketing operations leaders are becoming the new workflow architects

Marketing, Marketing Ops

How to leverage your team’s expertise and experience for maximum return

Marketing

Unlock campaign velocity with the SPEED framework

Midwest United States Homes, Apartments and Townhomes Residential Housing both Single and Multiple Dwellings in Springtime Photo Series

How homeowners associations are like brand guidelines

In many ways, homeowners associations are just like branding guidelines. Both aim to present things in the best possible light. Learn how a marketing creation platform can enforce your brand guidelines while helping your martech stack perform better and deliver greater value.

How efficient email production unleashes marketer creativity

How efficient email production unleashes marketer creativity

Want to unleash your efficiency and creativity in the email production process? The modular Stensul approach to email builds dramatically cuts production time and Movable Ink routs in dynamic, real-time content uniquely personalized to every customer. Learn how this integration helps marketers generate their best campaigns yet.

Stensul helps to make ABA MAP migration simpler, faster, less costly

Stensul helps to make ABA MAP migration simpler, faster, less costly

The American Bankers Association's move to a more robust MAP was made easier and faster by having a Stensul Email and Landing Page Creation Platform in place. Learn how the platform let ABA be more strategic, refine their messaging, and personalize emails to boost engagement.

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Marketing

When does it make sense to invest in an Email and Landing Page Creation Platform?

Growing evidence suggests an Email and Landing Page Creation Platform dramatically changes the efficiency and performance of email marketing teams and their campaigns. Learn how an audit can reveal the cost of your current process and how a platform can help.

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How to create high-quality emails efficiently

This post identifies quality issues that crop up in marketing emails and offers ways to avoid them with an efficient email creation process.

Confident sales manager. Cheerful mature man holding digital tablet and looking over shoulder while another man and woman sitting in the background

What freedom in an email creation framework looks like

This post explains how freedom in a framework lets teams operate autonomously—within well-defined boundaries—for email creation efficiency.

Young business man wearing glasses using laptop, typing on keyboard, writing email or message, sitting in office.

How to send HTML emails from Outlook more easily with Stensul

This post offers more efficient ways to send HTML emails from Outlook with the aid of the Stensul Email and Landing Page Creation Platform.

Female designer typing at desktop computer in creative studio

How an AI-enabled Image Generator helps you create better emails faster

This post explains what an AI-enabled Image Generator is, how it works, and how you can use it to create image-dominant emails quickly.

Creative team working together , using computer

There are differences between centralized email creation operations

This post offers a quick take on the two main types of centralized email creation operations, plus why and how they're different.

How to get the most out of Eloqua lead scoring

How to get the most out of Eloqua lead scoring

Are you getting the most out of Eloqua lead scoring? Read this post to learn how to get started using it to maximize your marketing efforts.

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The benefits of using the Stensul AI-enabled Writing Style Changer

This post describes the Stensul Writing Style Changer and the benefits users of the Stensul platform can realize with this embedded capability.

Oracle Responsys time-saving tips and tricks

Marketing

Oracle Responsys time-saving tips and tricks

Users of the Oracle Responsys Campaign Management Platform can avoid sloth-speed emails and make the system easier and more efficient by following the expert suggestions in this article.

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