The Stensul blog

Perspectives on marketing, marketing operations, martech, and email and landing page creation

Integrations, Marketing, Martech

Stensul and Movable Ink expand partnership with a newly enhanced platform integration

Stensul and Movable Ink deepen product integration to accelerate email campaign creation.

Best Practices, Marketing

A year in review: 2024 Stensul milestones and innovations

Best Practices, Design, Marketing

Why an inefficient email creation process is holding your internal agency back (and how to fix it)

Everyone wants to create emails. Here’s how to manage it.

Here's how to manage a growing number of email requests with a decentralized process and still produce quality emails in a timely fashion that are on-brand and compliant.

Marketing

Why you need predictive lead scoring software

Learn how predictive lead scoring software can increase your bottom line ten-fold, especially when combined with Stensul software.

10 things you might be doing wrong creating emails

Understand the most common and costly email creation mistakes marketers often make and how to avoid them more easily with an email creation platform.

How to find to find the right email marketing agency for your business.

How Marketo lead scoring saves your company time and money

Discover the benefits of Marketo lead scoring and learn how enterprise companies prioritize resources on high-potential customers for improved ROI.

Best Practices

The ultimate GDPR checklist for email marketers

The GDPR is aimed at empowering customers and giving them peace of mind about their personal data, so your business should keep compliance at the top of your priority list.

What is behavioral email marketing and how can it help your business grow?

Email marketing is a great way to engage with your audience, and focusing contact around customer behaviors can help you stay out of the spam folder.

Nine steps to take for better designed emails

Email marketers can take nine steps in email design to create better-designed emails that will perform better and ensure accessibility and regulatory compliance.

Four ways email creation team leaders can be more effective

Learn how leaders can help their email creation teams to create on-brand marketing assets easily and efficiently, and how an email creation platform helps.

Five must-do’s when designing emails for dark mode

Understand the five most challenging problems you must address to ensure the emails you create appear the way you want them to in dark mode.

Marketing Ops

An ESP migration takes less time and money when you include an email creation platform

Learn why incorporating an email creation platform will simplify, speed, and save on costs associated with an ESP migration while making the creation process more efficient.

Zen and the art of module maintenance

This post relates the message of self-reliance in the book "Zen and the Art of Motorcycle Maintenance" to the hows and whys of maintaining email modules with an email creation platform.

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