The Stensul Blog

Marketing Ops

Four reasons to change your MAP/ESP and make it simpler, quicker, and less expensive in the process

This post covers the four reasons to migrate from one MAP/ESP to another and how an email creation platform can make the change easier, faster, and less costly.

Marketing Ops

How marketing operations pros can make email creation more efficient

This post explores why and how marketing operations pros should advocate for efficiency across their entire marketing organization, starting with the email creation process.

A lesson in effective email creation for higher education marketers

This post explains how Grand Canyon University improved the performance of its marketing arm and supported a 2x increase in email volume by moving to the Stensul Email Creation Platform.

Shot of successful business team standing around computer for presentation of work in the coworking space.

“Mo money doesn’t have to mean “mo problems” (or how to scale email creation when you close new funding)

This post looks at how an email creation platform can help fast-growing companies handle more email requests, produce higher email volumes, and do it all more efficiently.

Integrations

Movable Ink and Stensul announce strategic partnership and integration

The new partnership and integration will make it easier and faster to create emails with dynamic content while building more personalized customer experiences and driving production efficiencies.

Best Practices

What is an ESP?

This post covers how you can use an email service provider with an email creation platform, the latest in marketing operations technology, to easily communicate with customers, waste less effort, and generate better results for your business.

Best Practices

How to set up a B2B marketing funnel for success

This post outlines the framework for building a B2B marketing funnel that works consistently and effectively across industries and companies with an email creation platform at its core.

How email opt-ins can make your marketing even more powerful

Optimizing when, where, and why new users opt-in to your email is one of the fastest ways to build a reliable marketing funnel, especially if you also optimize the email creation process.

Why it matters where are you on the email creation maturity curve

This post explains how moving up the email creation maturity curve lets you optimize performance by adding strategic operations to your process.

Best Practices

How to bounce back from emails that bounce back (and make sure it never happens again)

This post explores the reasons for email bounce backs and suggests ways to reduce them to drive more effective email marketing.

Best Practices

Five types of CTAs your brand can’t live without

Calls to action are uber-important in getting your audience to do something, and knowing when or how to use different types will make your marketing communications more effective.

Programmers working cooperating at IT company developing apps

Independent research firm names Stensul a vendor in Now Tech Email Marketing Report

Forrester identified Stensul as part of its new workflow collaboration category, reflecting its latest integrations with Asana and Wrike.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

Unlocked: 4 ways MOPs can thrive with an unblocked content supply chain

Stensul earns a spot on the Forbes ‘America’s Best Startup Employers’ list

FinServ marketers can speed up campaigns (without risking compliance)—here’s how

Introducing: The Stensul integration with Adobe GenStudio for Performance Marketing

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