The Stensul blog

Perspectives on marketing, marketing operations, martech, and email and landing page creation

Marketing

Every Company Will Have a Marketing Creation Platform (we just raised a $34.5 million Series C to make that happen)

Best Practices, Marketing, Marketing Ops

What freedom in an email creation framework looks like

Generative AI, Marketing, Martech

Six ways to use AI right now to create better marketing emails

Zen and the Art of Module Maintenance

While maintaining a library of email modules isn’t as exciting as riding a motorcycle down an open road, it is very much a job worth doing well. This post offers ways to do that while drawing parallels to the fabled “Zen and the Art of Motorcycle Maintenance," whose author advocated a mix of self-reliance and leveraging ways that lets you do things better. Kind of like stensul’s approach to email creation.

Marketing

The 6 keys to an effective email brief

Any email effort, to be effective, must begin with an effective email brief. This post explains what makes one effective and why.

Marketing

5 Ways to Ensure Brand Compliance Across Your Email Marketing

Want to ensure brand compliance across any email your organization deploys? We’ve got you.

Create in Stensul, send via Outlook

With stensul’s new Outlook365 integration, you can now create a great-looking, on-brand email in stensul, and then easily pass it over to your Outlook365 account to send. From your own account. No fancy email deployment platform needed. This post explains how stensul makes that happen and the benefits it provides.

Bring your marketing teams together to create better emails faster

Email, as a marketing tool, has been around for 25+ years. You'd think by now creating emails would be easier and faster. It's not. The missing element is collaboration. From email brief to email deployment. This post explains how to empower your team to create better emails faster with the capabilities of a collaborative Email Creation Platform.

Marketing

To create better emails faster, collaborate

Creating email doesn’t have to be “torture” as one marketer put it. The key is removing the barriers that separate your email creation team from collaborating to make better emails faster. Stensul’s ebook, “Collaborate!” explains why it’s so important, how it can be done, and what you and your team can achieve.

Stensul Custom Elements offers a new choice between ‘Bring-Your-Own-Code’ and ‘No-code’ email creation

Till now you've had two choices when it came to email creation. Either "Bring-Your-Own-Code" or "No-code." Now there's Custom Elements: A new capability of the stensul Agile Email Creation Platform that offers the best of both worlds.

Marketing

Why you need to rethink using Design-to-Code or Templates & Modules email creation workflows

It might just be the most dangerous phrase in business. Yet, when it comes to email creation, it’s been heard constantly since the 1990’s. “That’s the way we’ve always done it.”

Marketing Ops

Too much to do with a too-small email creation team? Here’s a helpful guide.

How are marketing ops pros managing so many priorities with so few employees? How can they be time-efficient and agile when creating emails? This post answer those questions and more.

The Solution to Apple’s Mail Privacy Protection is to Create Better Emails

Apple’s email privacy protection announcement heightens the need for emails to be more engaging. Emails that move them to want to open the emails that land in their inboxes. Not once, but on a regular basis. It is a rethink. But one very much worth doing as this post explains.

Fine Jewelry, Clothing, and Furniture are Better Hand-made. Not Emails.

It's impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn't have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..

Why is Email Creation Such a Pain When it Doesn’t Have to Be?

Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.

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