The Stensul Blog

A lesson in effective email creation for higher education marketers

This post explains how Grand Canyon University improved the performance of its marketing arm and supported a 2x increase in email volume by moving to the Stensul Email Creation Platform.

Shot of successful business team standing around computer for presentation of work in the coworking space.

“Mo money doesn’t have to mean “mo problems” (or how to scale email creation when you close new funding)

This post looks at how an email creation platform can help fast-growing companies handle more email requests, produce higher email volumes, and do it all more efficiently.

Integrations

Movable Ink and Stensul announce strategic partnership and integration

The new partnership and integration will make it easier and faster to create emails with dynamic content while building more personalized customer experiences and driving production efficiencies.

Best Practices

What is an ESP?

This post covers how you can use an email service provider with an email creation platform, the latest in marketing operations technology, to easily communicate with customers, waste less effort, and generate better results for your business.

Best Practices

How to set up a B2B marketing funnel for success

This post outlines the framework for building a B2B marketing funnel that works consistently and effectively across industries and companies with an email creation platform at its core.

How email opt-ins can make your marketing even more powerful

Optimizing when, where, and why new users opt-in to your email is one of the fastest ways to build a reliable marketing funnel, especially if you also optimize the email creation process.

Why it matters where are you on the email creation maturity curve

This post explains how moving up the email creation maturity curve lets you optimize performance by adding strategic operations to your process.

Best Practices

How to bounce back from emails that bounce back (and make sure it never happens again)

This post explores the reasons for email bounce backs and suggests ways to reduce them to drive more effective email marketing.

Best Practices

Perspectives on marketing, marketing operations, martech, and email and landing page creation

What is your marketing team’s creation operating model?

What to expect at Gartner Marketing Symposium/Xpo™ 2025: A marketer’s guide from Stensul

How highly regulated organizations can add agility and speed to their email marketing

Is your martech stack failing your email team? (If so, here’s how to fix it)

Category

Search

A lesson in effective email creation for higher education marketers

“Mo money doesn’t have to mean “mo problems” (or how to scale email creation when you close new funding)

Movable Ink and Stensul announce strategic partnership and integration

What is an ESP?

How to set up a B2B marketing funnel for success

How email opt-ins can make your marketing even more powerful

Why it matters where are you on the email creation maturity curve

How to bounce back from emails that bounce back (and make sure it never happens again)

Five types of CTAs your brand can’t live without

Independent research firm names Stensul a vendor in Now Tech Email Marketing Report

It’s not developers’ fault design-to-code email workflows are so inefficient

How Pardot automation rules improve your marketing strategy