The Stensul blog

Perspectives on marketing, marketing operations, martech, and email and landing page creation

Integrations, Marketing, Martech

Stensul and Movable Ink expand partnership with a newly enhanced platform integration

Stensul and Movable Ink deepen product integration to accelerate email campaign creation.

Best Practices, Marketing

A year in review: 2024 Stensul milestones and innovations

Best Practices, Design, Marketing

Why an inefficient email creation process is holding your internal agency back (and how to fix it)

Marketing

The 6 keys to an effective email brief

To be effective, any email marketing campaign must begin with a comprehensive email brief. This post explains the core elements that should comprise every email brief.

Marketing

5 ways to ensure brand compliance across your email marketing

This post offers a set of five proven ways to ensure all emails are brand compliant 100% of the time, especially by using an email creation platform.

Create in Stensul, send via Outlook

With the new Stensul-Outlook365 integration, you can create a great-looking, on-brand email in Stensul, and then easily pass it to your Outlook365 account to send—without an email deployment platform.

Bring your marketing teams together to create better emails faster

Traditional email creation is very complex, highly technical, and limits collaboration. Learn how to create better emails faster with a collaborative email creation platform.

Marketing

To create better emails faster, collaborate

This post explains how using an email creation platform lets email teams collaborate more effectively to create better emails faster, so they can devote more time to strategy, testing, personalization, and more.

Stensul Custom Elements offers a new choice between “Bring-Your-Own-Code” and “No-code”email creation

Learn how the Stensul Custom Elements feature offers greater flexibility in email creation for marketers and frees developers for more technical tasks.

Marketing

Why you need to rethink using design-to-code or templates and modules email creation workflows

This post explains the deficiencies of the two most common email creation workflows, design-to-code and templates and modules, and how an email creation platform can help optimize the process.

Marketing Ops

Too much to do with a too-small email creation team? Here’s a helpful guide.

How are marketing ops pros managing so many priorities with so few employees? How can they be time-efficient and agile when creating emails? This post answer those questions and more.

The Solution to Apple’s Mail Privacy Protection is to Create Better Emails

Apple’s email privacy protection announcement heightens the need for emails to be more engaging. Emails that move them to want to open the emails that land in their inboxes. Not once, but on a regular basis. It is a rethink. But one very much worth doing as this post explains.

Fine Jewelry, Clothing, and Furniture are Better Hand-made. Not Emails.

It's impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn't have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..

Why is Email Creation Such a Pain When it Doesn’t Have to Be?

Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.

Why martech leaders struggle to take full advantage of their martech stack: A conversation with martech expert Anita Brearton [Part Two]

In part two of stensul's interview with Anita Brearton, the martech industry expert discusses the challenges that come with managing a martech stack, as well as the teams that own marketing technology versus those who are using the technology.

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