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Stensul blog

The Creative Brief

Perspectives on marketing, marketing operations, martech, and email and landing page creation

Governed Creation
January 21, 2026

Introducing, Governed Creation™

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Email marketing working to come up with preheader text
April 19, 2023

Unlocking the power of email preheader text

Aerial view 9 de Julio Avenue at night - Buenos Aires, Argentina
April 17, 2023

Speedy the Sloth on how to spend a day in Buenos Aires

woman marketing manager looking at computer display
April 10, 2023

Solve the ESP/MAP email and landing page builder conundrum

Digital marketer thinking about localization for an email campaign
April 6, 2023

Understanding the difference between localization and language translation in email marketing

cheerful employee
April 3, 2023

How to overcome landing page building challenges

Rear view of young woman at computer looking over shoulder at camera smiling
April 2, 2023

There’s a connection between fast-loading landing pages and conversion rates

woman email marketer at computer thinking of CTAs
March 14, 2023

Seven steps to get your marketing email into subscribers’ inboxes

Las Vegas skyline at dusk
March 13, 2023

Your chance to beat the odds at Adobe Summit in Las Vegas

Email creator
February 16, 2023

Where to look for inefficiency in your email creation process

MOPs director reviewing performance reports
February 10, 2023

Five signs your email creation process is broken (and tips for fixing it)

person at a computer monitor
January 3, 2023

The value of “hand in glove” when creating marketing emails and landing pages

Man squinting at a laptop screen
December 21, 2022

Why you need to create emails that are ADA-compliant

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