Marketing Every Company Will Have a Marketing Creation Platform (we just raised a $34.5 million Series C to make that happen) Read more
Best Practices, Marketing, Marketing Ops What freedom in an email creation framework looks like Read more
Generative AI, Marketing, Martech Six ways to use AI right now to create better marketing emails Read more
Marketing|Marketing OpsHow to: Implementing New Technology That Requires Workflow ChangeTech implementations of any size have trickle-down effects.
Best Practices|Marketing|Marketing OpsBuilding a Successful Internal Agency: A Conversation with Charlie BoryHow do the best internal agencies approach technology and staffing?
Best Practices|MarketingStensul’s Guide to Using Special Fonts in Marketing EmailsWeb fonts, web safe fonts, and more web fonts.
Marketing|Marketing OpsUse An Email Design System to Streamline Email CreationSave development and creation time for emails and landing pages with an email and landing page design system.
MarketingKey Takeaways from the Email Creation Maturity ModelIt’s less about changing what marketing does and more about transforming how the work is done.
Marketing|Marketing OpsCommon Challenges with Email Links and Tracking ParametersWhy is link tracking important, and what are some common mistakes to avoid?
Marketing|Marketing OpsHow to Optimize – and Scale – Your Email Marketing Routines Without Diminishing ResultsWhat are marketing operations leaders to do when there’s no time to optimize the email creation process without risking a downward turn in email performance rates?
Best Practices|Marketing|Marketing OpsHubSpot Time-Saving Tips and TricksYou asked, so we consulted some experts on how to save time with HubSpot.
Marketing|Marketing OpsEmail Creation Maturity Model: Phase 5 DefinedIf these scenarios sound familiar, your organization is in Phase 5 of email maturity.
Marketing|Marketing OpsWill Using an Email Creation Platform Require More Work from Our Marketers?Adding to requestors’ plates feels counterintuitive -- until you think about how much back and forth goes into a typical workflow.