The Stensul Blog

Zen and the art of module maintenance

This post relates the message of self-reliance in the book "Zen and the Art of Motorcycle Maintenance" to the hows and whys of maintaining email modules with an email creation platform.

Marketing

The 6 keys to an effective email brief

To be effective, any email marketing campaign must begin with a comprehensive email brief. This post explains the core elements that should comprise every email brief.

Marketing

5 ways to ensure brand compliance across your email marketing

This post offers a set of five proven ways to ensure all emails are brand compliant 100% of the time, especially by using an email creation platform.

Create in Stensul, send via Outlook

With the new Stensul-Outlook365 integration, you can create a great-looking, on-brand email in Stensul, and then easily pass it to your Outlook365 account to send—without an email deployment platform.

Bring your marketing teams together to create better emails faster

Traditional email creation is very complex, highly technical, and limits collaboration. Learn how to create better emails faster with a collaborative email creation platform.

Marketing

To create better emails faster, collaborate

This post explains how using an email creation platform lets email teams collaborate more effectively to create better emails faster, so they can devote more time to strategy, testing, personalization, and more.

Stensul Custom Elements offers a new choice between “Bring-Your-Own-Code” and “No-code”email creation

Learn how the Stensul Custom Elements feature offers greater flexibility in email creation for marketers and frees developers for more technical tasks.

Marketing

Why you need to rethink using design-to-code or templates and modules email creation workflows

This post explains the deficiencies of the two most common email creation workflows, design-to-code and templates and modules, and how an email creation platform can help optimize the process.

Marketing Ops

Too much to do with a too-small email creation team? Here’s a helpful guide.

How are marketing ops pros managing so many priorities with so few employees? How can they be time-efficient and agile when creating emails? This post answer those questions and more.

The Solution to Apple’s Mail Privacy Protection is to Create Better Emails

Apple’s email privacy protection announcement heightens the need for emails to be more engaging. Emails that move them to want to open the emails that land in their inboxes. Not once, but on a regular basis. It is a rethink. But one very much worth doing as this post explains.

Fine Jewelry, Clothing, and Furniture are Better Hand-made. Not Emails.

It's impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn't have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..

Why is Email Creation Such a Pain When it Doesn’t Have to Be?

Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

What is your marketing team’s creation operating model?

What to expect at Gartner Marketing Symposium/Xpo™ 2025: A marketer’s guide from Stensul

How highly regulated organizations can add agility and speed to their email marketing

Is your martech stack failing your email team? (If so, here’s how to fix it)

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