AI promises speed and scale, but without the right Creation Operating Model, it only introduces more chaos. That’s why now is the moment to rethink how your campaigns are created and why the strongest case for doing so may be economic.
This post outlines the framework for building a B2B marketing funnel that works consistently and effectively across industries and companies with an email creation platform at its core.
Optimizing when, where, and why new users opt-in to your email is one of the fastest ways to build a reliable marketing funnel, especially if you also optimize the email creation process.
Calls to action are uber-important in getting your audience to do something, and knowing when or how to use different types will make your marketing communications more effective.
Here's how to manage a growing number of email requests with a decentralized process and still produce quality emails in a timely fashion that are on-brand and compliant.
