The Stensul Blog

Building a successful internal agency: a conversation with Charlie Bory

Learn how the best internal agencies approach technology and staffing so you know what it takes to build a truly successful, stand-out in-house operation.

Stensul’s Guide to Using Special Fonts in Marketing Emails

Web fonts, web safe fonts, and more web fonts.

Marketing

The Wrong People are Building Your Company Emails

Here’s how it should work.

Use An Email Design System to Streamline Email Creation

Save development and creation time for emails and landing pages with an email and landing page design system.

Marketing

Key Takeaways from the Email Creation Maturity Model

It’s less about changing what marketing does and more about transforming how the work is done.

How Thorough is Your Email QA Process?

Does your QA pass the test?

Common Challenges with Email Links and Tracking Parameters

Why is link tracking important, and what are some common mistakes to avoid?

How to Optimize – and Scale – Your Email Marketing Routines Without Diminishing Results

What are marketing operations leaders to do when there’s no time to optimize the email creation process without risking a downward turn in email performance rates?

HubSpot Time-Saving Tips and Tricks

You asked, so we consulted some experts on how to save time with HubSpot.

Email Creation Maturity Model: Phase 5 Defined

If these scenarios sound familiar, your organization is in Phase 5 of email maturity.

Will Using an Email Creation Platform Require More Work from Our Marketers?

Adding to requestors’ plates feels counterintuitive -- until you think about how much back and forth goes into a typical workflow.

What’s More Important: Design or Operational Efficiency?

It’s a tough compromise to reach, but we have some ideas about this classic email dilemma.

Perspectives on marketing, marketing operations, martech, and email and landing page creation

What is your marketing team’s creation operating model?

What to expect at Gartner Marketing Symposium/Xpo™ 2025: A marketer’s guide from Stensul

How highly regulated organizations can add agility and speed to their email marketing

Is your martech stack failing your email team? (If so, here’s how to fix it)

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