Here at Stensul, we decided to take this opportunity to reflect on our own eventful happenings from the past year—recapping the biggest milestones and innovations we achieved in 2024. Throughout the year, we’ve made a number of strategic investments aimed at helping customers achieve greater value from our Marketing Creation Platform™. From new integrations and product features to the expansion of our executive leadership team, 2024 was truly a banner year for Stensul.
Purpose-built for the enterprise
The Stensul Marketing Creation Platform is purpose-built for the needs of the enterprise. Our goal is to fit seamlessly into any organization’s existing processes and workflows. Throughout the year, we’ve made several key upgrades to improve efficiency and enhance the user experience for enterprise teams.
For example, we enhanced our integrations with several of the top enterprise work management tools like Workfront and Asana. These improvements foster smoother collaboration, helping teams to manage and execute marketing campaigns more efficiently from their existing systems of record.
We also enhanced our integration with Movable Ink, a popular platform to create dynamic and customized image content for emails. Now, marketers can preview and adjust how their Movable Ink content will display for each unique subscriber—without ever needing to leave the Stensul Builder.
These are just a few examples of the ecosystem upgrades we’ve made to improve productivity and reduce complexity for enterprise teams. We have a lot more in the works for 2025 and are excited to unveil other enterprise ecosystem enhancements in the months to come.
Best-in-class integrations: Zeta and Adobe Journey Optimizer
Stensul works with a wide range of leading marketing automation platforms (MAPs) and email service providers (ESPs). We continually strive to improve our integrations with these strategic partners in an effort to make our customers’ lives easier.
To that end, we launched two marquee integrations this year that have proven to be incredibly effective for our customers: Zeta and Adobe Journey Optimizer (AJO).
The new Stensul-Zeta integration allows teams to push emails, landing pages, and campaign modules created in Stensul directly into the Zeta Marketing Platform. Teams benefit from the Stensul no-code, modular creation capabilities while also leveraging Zeta’s powerful orchestration and analytics features. Users can test, configure A/B subject line tests, and even schedule email sends—all while maintaining control over the creative process in Stensul.
The Stensul-AJO integration—launched earlier this year—combines the Stensul intuitive email customization capabilities, brand guardrails, and native workflow management with AJO’s advanced journey orchestration and personalization. This integration allows teams to achieve new levels of personalization and scalability without risking brand compliance.
New product features to supercharge marketing creation
In 2024, Stensul launched several new product features designed to optimize campaign performance and streamline the marketing creation process.
First, we launched a powerful new Email Testing feature that allows marketing teams to preview emails across multiple scenarios. Whether you want to preview different email clients, light mode vs. dark mode, or how an email will render on mobile or desktop, we’ve got you covered. Email Testing gives marketers the peace of mind to know their campaign will deliver a positive subscriber experience while ensuring it will live up to its full revenue potential.
We also made several important upgrades to our Landing Page Builder in 2024 to give customers more flexibility.
For example, we launched new features like custom fonts, new vertical alignment controls, and improved drag-and-drop design functionality. These new capabilities allow teams to create and deploy pages quickly without sacrificing brand consistency or pulling technical resources.
Stensul also launched our Scripted Dynamic Content Authoring feature, which allows non-technical marketers to autonomously create dynamic content variations without pulling developer resources each time they want to personalize content in an email. Click here to learn how to leverage Scripted Dynamic Content Authoring with platforms like Salesforce Marketing Cloud (SFMC).
Each of these product milestones represents our commitment to making marketing creation as intuitive and effective as possible—and our customers are reaping the benefits. For example, our Landing Page Builder can reduce the time needed to create landing pages by up to 80%.
Our vision for 2025: building for the enterprise
As we look ahead to 2025, Stensul will continue making strategic investments for the enterprise, from ensuring greater collaboration across enterprise business units, to enhancing our AI functionality, and continuing to bring every stage of the creation process into the Stensul platform. Whether you’re a skilled developer or a non-technical marketer, we’re here to help everyone on any team create, collaborate, and govern their campaign creation across any use case.
To learn more about what’s coming from Stensul in 2025, request a demo today.
