Accelerating the content supply chain together
In today’s fast-paced digital world, brands face unprecedented pressure to meet customer expectations for personalized and frequent interactions. Customers expect more than ever, and marketing teams must deliver. However, the campaign creation cycle often struggles to keep pace with the increasing targets and demands, leaving many teams overwhelmed and unable to scale their content workflow smoothly.
The challenge of scaling content production
As brands aim to scale their engagement targets, the content supply chain must evolve. However, many teams are stuck, grappling with the challenge of scaling their content production without sacrificing brand consistency or compliance. According to a recent survey conducted by BluprintX and Financial Services Forum, only 12% of CMOs are confident in the consistency of their campaign execution, and a mere 4% are confident in their campaign execution efficiency.* These statistics highlight a critical gap that requires innovative solutions.
A powerful solution: Stensul and AJO
Together, Adobe Journey Optimizer (AJO) and Stensul ignite the content supply chain by seamlessly integrating the powerful Stensul no-code email and landing page creation, collaboration, and governance capabilities with AJO’s industry-leading segmented journey orchestration.
Personalization at scale
The Stensul and AJO integration enables brands to achieve personalization at scale like never before. With complex, multi-trigger orchestrations in AJO, you can now scale your content production for these orchestrations and provide highly personalized dynamic content. Rather than creating one email for each trigger, you can easily apply one email across multiple journeys by using dynamic content scripting that delivers personalized content to your unique segments.
One-click upload
Gone are the days of manual HTML uploads and the risk of code breaks. With the Stensul one-click upload feature, you can seamlessly export your personalized, on-brand campaigns to AJO in seconds. Your segmentation details and dynamic content remain intact, ensuring a low-friction, no-risk instant upload experience that saves time and reduces errors.
Flexible no-code building with brand guardrails
The modular Stensul design and intuitive drag-and-drop builder offer complete content control, empowering your non-technical marketers to get creative without risking brand compliance. Whether you’re working with large-scale, complex segments or multi-trigger orchestrations, the flexible Stensul building capabilities ensure that your brand message remains consistent and impactful.
Strengthening your brand engagements
This powerful integration between Stensul and AJO accelerates the content supply chain and strengthens brand trust. By leveraging the unique Stensul value proposition within the Adobe ecosystem, brands can deliver personalized content at scale—meeting customer expectations and driving experience-led growth.
In a world where only a small percentage of CMOs feel confident in their ability to deliver personalized content at scale, the Stensul and AJO integration offers a solution that ignites the content workflow without sacrificing brand compliance, builder creativity, or technical resources.
