Marketing Operations best practices

5 best practices for creating a winning landing page

High-converting landing pages requires a strategic approach that every digital marketer needs to know. A well-optimized landing page not only drives traffic but also compels users to take action. Follow these five best practices to enhance your landing pages and drive better results.

Stensul introduces Email Testing to help accelerate the email creation process for marketing teams

Render testing is now faster, easier, and more certain with the new Email Testing feature of the Stensul Marketing Creation Platform. No more toggling between screens or completing your HTML and manually uploading it to a different platform. Now your email builder can go directly from building to testing in the same modal when you click the Email Testing button located on the Email Builder page.

The power of Marketo Certification to elevate your marketing game

Whether you want to deepen your knowledge, expand your skill set, or advance your career, Marketo certification equips you with the tools and expertise you need to succeed in today's competitive landscape. Become a Marketo expert and elevate your email marketing game with certification programs that offer hands-on training and industry insights for career success.

Making the most of Chicago during Salesforce Connections

While in Chicago for Salesforce Connections, there's more to do in this city than attend presentations or learn about efficient technology.

Portrait of success young business people working together in home office. Couple teamwork startup concept

Introducing Stensul Scripted Dynamic Content Authoring for Adobe

In today's challenging digital business environment, personalized emails serve as a competitive advantage. That’s why Stensul has made email personalization simpler, faster, and scalable for technical and non-technical marketing teams with the new Scripted Dynamic Content Authoring (DCA) for Adobe feature.

How to make the most of your time at Adobe Summit 2024

The post offers suggestions of things to do while at Adobe Summit 2024, including a visit to The Sphere, whiskey tasting, and gourmet meals. Before you head out, don't forget to get your own Speedy the sloth by learning how the Stensul Marketing Creation Platform™ can reduce email production time and free up more time for strategy that will optimize campaign performance.

Happy businessman using smart phone in the office and looking away. His colleagues are in the background.

Why you need a marketing creation platform

If your organization currently builds emails and landing pages in ESP/MAP builders, it's time to consider a better option: a marketing creation platform. This post will explain how a platform can transform your current process from one that's too complex, takes too much time, is too risky, and even too frustrating into one that's easy and efficient for even non-technical people.

Stensul draws on new capital to boost marketing creation features

How efficient email production unleashes marketer creativity

Want to unleash your efficiency and creativity in the email production process? The modular Stensul approach to email builds dramatically cuts production time and Movable Ink routs in dynamic, real-time content uniquely personalized to every customer. Learn how this integration helps marketers generate their best campaigns yet.

Stensul helps to make ABA MAP migration simpler, faster, less costly

The American Bankers Association's move to a more robust MAP was made easier and faster by having a Stensul Email and Landing Page Creation Platform in place. Learn how the platform let ABA be more strategic, refine their messaging, and personalize emails to boost engagement.

How financial services companies can get a better return from their email marketing investment

A bank branch used to be where relationships with financial services customers began and were built. Today, it starts in email inboxes. Learn how the Stensul platform lets users quickly create high-quality emails are always on-brand and fully compliant.

Young serious employee having drink and looking at data on computer screen while standing by workplace in urban office

How to create high-quality emails efficiently

This post identifies quality issues that crop up in marketing emails and offers ways to avoid them with an efficient email creation process.

Blog | Category: Marketing Ops