Email creation best practices

5 best practices for creating a winning landing page

High-converting landing pages requires a strategic approach that every digital marketer needs to know. A well-optimized landing page not only drives traffic but also compels users to take action. Follow these five best practices to enhance your landing pages and drive better results.

A year in review: 2024 Stensul milestones and innovations

The close of another year is upon us, and with it comes the opportunity for reflection. 2024 was nothing if not eventful—from the spectacle of the Paris Olympics to the premier of Wicked—whether you took part in Brat Summer or preferred a more demure, more mindful approach. And who can forget everyone’s favorite pygmy hippopotamus, Moo Deng? 2024 was certainly one for the history books.

Why an inefficient email creation process is holding your internal agency back (and how to fix it)

Internal agencies have to meet the high expectations of multiple stakeholders across departments while balancing the need for creative flexibility. Read this post to learn about the most common issues internal agencies face when creating emails and how addressing these challenges can lead to faster, more efficient, and on-brand email campaigns.

The power of Marketo Certification to elevate your marketing game

Whether you want to deepen your knowledge, expand your skill set, or advance your career, Marketo certification equips you with the tools and expertise you need to succeed in today's competitive landscape. Become a Marketo expert and elevate your email marketing game with certification programs that offer hands-on training and industry insights for career success.

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Mastering personalized email marketing: scaling up without losing the personal touch

Scale personalized emails without sacrificing speed. Discover best practices and tools to streamline personalization and boost engagement.

Making the most of Chicago during Salesforce Connections

While in Chicago for Salesforce Connections, there's more to do in this city than attend presentations or learn about efficient technology.

Email designers no longer have to choose between creativity and efficiency

Stensul empowers designers to unleash their creativity, collaborate effortlessly, and turn their visions into reality at unprecedented speed. Learn how Stensul does more than save designers time: It lets them amplify their creative prowess.

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How email team leaders can delegate confidently

When email team leaders feel have too much to do, they need to delegate. Delegating the right way will lighten workloads, raise the team's productivity, and the performance of campaigns. If handled poorly, however, delegation efforts can backfire with profound consequences. This post offers a proven nine-step approach to help leaders delegate with confidence and virtually without risk.

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How can email designers find more time to design?

The main reason designers can’t spend as much time on design as they want is an inefficient email creation process. An efficient process brings all involved in creating a marketing asset into a single, collaborative environment. Learn how the Stensul Marketing Creation Platform™ can reduce creation time by up to 90%, freeing up more time for creativity.

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Why you need a marketing creation platform

If your organization currently builds emails and landing pages in ESP/MAP builders, it's time to consider a better option: a marketing creation platform. This post will explain how a platform can transform your current process from one that's too complex, takes too much time, is too risky, and even too frustrating into one that's easy and efficient for even non-technical people.

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Stensul Gen AI-powered tools turn email personalization from an anxiety-inducing process to one that’s as easy as pie

Email personalization is difficult, so it makes sense to harness the power of Gen AI to ease and speed aspects of email personalization. Stensul applies Gen AI to reduce the anxiety of email personalization with two AI-powered tools that make it easy as pie and can provide a competitive edge.

Blog | Category: Best Practices