How to create high-quality emails efficiently
Email works. But it’s hard work to make it right, to keep the quality high. Organizations like yours take two or more weeks to get one email out the door. Contributing to that time being eaten up is all you must go through to make that email – let’s just say it – perfect. If […]
Why change your email creation process
One number sums up the appeal of email as a marketing channel: 4000%. That’s the ROI for email. $40 returned for every $1 spent, regardless of industry or category. That’s better than most other channels. Marketers see email as more crucial than even social media among marketers. They hold that view because it works hard. […]
7 steps to get your marketing email into subscribers’ inboxes
You need to take seven steps to ensure the marketing email you’re creating has an excellent chance of making it into subscribers’ inboxes. They’re all worth doing before you craft a subject line that will drive your open rate through the ceiling or find the most eye-catching image or even the greatest CTA. By taking […]
Your chance to beat the odds at Adobe Summit in Las Vegas
Before Bugsy Siegel opened the Fabulous Flamingo, the first resort on the Lass Vegas Strip, casino operators made sure they’d see a profit. Whether in the swank Casino de Paris in Monte Carlo or Le Cercle at Les Ambassadeurs Club in London, that’s always been the case. It’s not unique to the neon-lit palaces along […]
The value of ‘hand-in-glove’ when creating marketing emails and landing pages
You know email is a fantastic marketing tool. There’s little around that performs as well to connect with and convince subscribers to do something, whether to be better informed about a product or buy it. However, that email brings your prospect or customer to the proverbial goal line. It’s the landing page that gets them […]
How to turn your email creation team from the Mudville 9 to World Series Champs
I’m sure you know the poem “Casey at the Bat.” Many see it as an homage to the beautiful game of baseball. While it does tell the tale of the team from Mudville trying hard to win the ball game, it explains how Casey caused his team to lose by not adapting to the situation […]
Adobe’s $23 billion bet on collaboration will pay off
Adobe’s plan to acquire Figma is truly exciting news. It brings together two pioneers in design. Candidly, I’m looking forward to seeing what these talented teams produce together. One key thing stood out to me: the through line across this and Adobe’s other recent large acquisitions. The deals I’m referring to are Workfront ($1.5b), Frame.io ($1.27b), and now […]
How to set up brand guidelines that work
Great! You’ve made the decision to embrace decentralized email creation. And you want to have it done so the performance of the emails produced and benefits to your organization are optimal. Yet, there’s probably one element of decentralized email creation that raises your anxiety level – if only just a bit. Many marketers and MOPs […]
How to manage your email operation through an economic downturn
It looks like we’re headed toward economic turbulence, if not already in it. The good news is it will likely be less severe than the Great Recession of 2007-2009. Then leverage – the financial term for debt – was the cause. Today, the debt levels of the banks, brokers, and bondholders are far lower than […]
3 reasons to change your MAP/ESP and make it simpler, quicker, and less expensive in the process
Your organization uses a MAP/ESP (marketing automation platform or email services provider) every day. So, you know it gives you and your team time to spend on tracking, analyzing, and strategy, so your subscribers’ experience is the best it can be. While it might be serving its purpose to automate repetitive, manual tasks, there are […]