Stensul now has No-code Dynamic Content for SFMC and Marketo users

How to create high-quality emails efficiently

Email works. But it’s hard work to make it right, to keep the quality high. Organizations like yours take two or more weeks to get one email out the door. Contributing to that time being eaten up is all you must go through to make that email – let’s just say it – perfect. If […]

Why change your email creation process

One number sums up the appeal of email as a marketing channel: 4000%. That’s the ROI for email. $40 returned for every $1 spent, regardless of industry or category. That’s better than most other channels. Marketers see email as more crucial than even social media among marketers. They hold that view because it works hard. […]

7 steps to get your marketing email into subscribers’ inboxes

woman email marketer at computer thinking of CTAs

You need to take seven steps to ensure the marketing email you’re creating has an excellent chance of making it into subscribers’ inboxes. They’re all worth doing before you craft a subject line that will drive your open rate through the ceiling or find the most eye-catching image or even the greatest CTA.  By taking […]

Your chance to beat the odds at Adobe Summit in Las Vegas

Las Vegas skyline at dusk

Before Bugsy Siegel opened the Fabulous Flamingo, the first resort on the Lass Vegas Strip, casino operators made sure they’d see a profit. Whether in the swank Casino de Paris in Monte Carlo or Le Cercle at Les Ambassadeurs Club in London, that’s always been the case. It’s not unique to the neon-lit palaces along […]

The value of ‘hand-in-glove’ when creating marketing emails and landing pages

person at a computer monitor

You know email is a fantastic marketing tool. There’s little around that performs as well to connect with and convince subscribers to do something, whether to be better informed about a product or buy it. However, that email brings your prospect or customer to the proverbial goal line. It’s the landing page that gets them […]

Adobe’s $23 billion bet on collaboration will pay off

Adobe and Figma

Adobe’s plan to acquire Figma is truly exciting news. It brings together two pioneers in design. Candidly, I’m looking forward to seeing what these talented teams produce together. One key thing stood out to me: the through line across this and Adobe’s other recent large acquisitions. The deals I’m referring to are Workfront ($1.5b), ($1.27b), and now […]

How to set up brand guidelines that work

Great! You’ve made the decision to embrace decentralized email creation. And you want to have it done so the performance of the emails produced and benefits to your organization are optimal. Yet, there’s probably one element of decentralized email creation that raises your anxiety level – if only just a bit. Many marketers and MOPs […]

How to manage your email operation through an economic downturn

Meeting in progress

It looks like we’re headed toward economic turbulence, if not already in it. The good news is it will likely be less severe than the Great Recession of 2007-2009. Then leverage – the financial term for debt – was the cause. Today, the debt levels of the banks, brokers, and bondholders are far lower than […]