How to manage your email operation through an economic downturn
It looks like we’re headed toward economic turbulence, if not already in it. The good news is it will likely be less severe than the Great Recession of 2007-2009. Then leverage – the financial term for debt – was the cause. Today, the debt levels of the banks, brokers, and bondholders are far lower than […]
3 reasons to change your MAP/ESP and make it simpler, quicker, and less expensive in the process
Your organization uses a MAP/ESP (marketing automation platform or email services provider) every day. So, you know it gives you and your team time to spend on tracking, analyzing, and strategy, so your subscribers’ experience is the best it can be. While it might be serving its purpose to automate repetitive, manual tasks, there are […]
How to turn your email creation team from the Mudville 9 to World Series Champs
I’m sure you know the poem “Casey at the Bat.” Many see it as an homage to the beautiful game of baseball. While it does tell the tale of the team from Mudville trying hard to win the ball game, it explains how Casey caused his team to lose by not adapting to the situation […]
How marketing operations pros can make email creation more efficient
If I ask you, or any other marketing operations professional (MOPs pro), what email creation means and there’s an excellent chance your response won’t be short or straightforward. That’s completely understandable because the way the overwhelming majority of companies create marketing emails today is very complicated and takes a long time. It takes two weeks […]
