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Blog | Category: Best Practices

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Seven steps to get your marketing email into subscribers’ inboxes

This post explains seven steps email marketers should take to ensure the emails they're creating make it into subscribers' inboxes instead of their spam folders.

The value of “hand in glove” when creating marketing emails and landing pages

This post explains how creation of marketing emails and landing pages in the same platform yields major benefits, including efficiency and better performance.

Why you need to create emails that are ADA-compliant

Discover the importance of ADA-compliant emails and ensure inclusivity in your marketing campaigns to maximize audience reach and engagement.

How to turn your email creation team from the Mudville nine to World Series champs

There’s an interesting parallel between how Casey caused his team to lose by not adapting to the situation and today’s email creation team—the one you likely manage.

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Things that go wrong when creating dynamic content emails and how to avoid them

Emails that make use of dynamic content perform very well, but are tough to create. This post explains how to create them faster, easier, and safer with an email creation platform.

Adobe’s $23 billion bet on collaboration will pay off

Adobe’s plan to acquire Figma is truly exciting news. It brings together two pioneers in design, and Stensul Founder and CEO, Noah Dinkin, is looking forward to seeing what these talented teams produce together.

How to set up brand guidelines that work

This post explains the key components of brand guidelines, especially as they relate to decentralized email creation using an email creation platform.

How to handle email personalization efficiently

Personalization improves email performance, but seeing the results takes lots of work. This post explains how to be efficient and get better results with an email creation platform.

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How to manage your email operation through an economic downturn

Optimizing your planning, workload, people, and process will help you through an economic recession. Adding an email creation platform will further streamline your process and dramatically shorten email creation time.

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“Mo money doesn’t have to mean “mo problems” (or how to scale email creation when you close new funding)

This post looks at how an email creation platform can help fast-growing companies handle more email requests, produce higher email volumes, and do it all more efficiently.

Best Practices

What is an ESP?

This post covers how you can use an email service provider with an email creation platform, the latest in marketing operations technology, to easily communicate with customers, waste less effort, and generate better results for your business.

Best Practices

How to set up a B2B marketing funnel for success

This post outlines the framework for building a B2B marketing funnel that works consistently and effectively across industries and companies with an email creation platform at its core.

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