Stensul participated in Adobe Summit, Gartner Symposium and Xpo, Salesforce CNX, and Movable Ink Think Summit, and a clear theme emerged: AI is no longer just a buzzword—it’s a catalyst reshaping marketing operations, creativity, and customer engagement. In this post, we’re diving into some of the biggest conference season trends we spotted while attending and speaking at the industry’s leading events and conferences.
1. AI agents are reshaping marketing workflows
At Adobe Summit 2025, Adobe introduced ten AI-powered agents through its Agent Orchestrator platform, designed to automate tasks such as data analysis, content creation, and customer journey optimization. These agents enable marketers to produce multilingual, targeted content efficiently.
This is also where Stensul debuted our integration with Adobe GenStudio for Performance Marketing. This collaboration empowers brands to accelerate their email creation workflows by seamlessly transforming AI-driven email concepts into production-ready emails that can be deployed via any ESP or MAP. All without touching code.
Similarly, Salesforce unveiled “Agentforce” at CNX 2025, integrating autonomous AI agents across its platforms to enhance customer service and marketing productivity.
Movable Ink’s Think Summit showcased the launch of “Agentic Campaigns,” AI-driven features that automate campaign execution, managing personalized content, subject lines, and send times within brand-set rules. These innovations have led to a 25% increase in revenue per send and a 15% increase in clicks.
2. Governance is the new growth lever
While AI offers immense potential, its benefits can be undermined without proper governance. Gartner’s research indicates that 27% of CMOs are not investing in generative AI. And, less than half realize significant benefits, often due to a lack of AI governance.
Stensul’s presentation from CEO and founder Noah Dinkin, “From Chaos to Control,” (delivered at both Gartner Symposium and Salesforce CNX) emphasized the importance of rethinking governance by automating rules and processes within a centralized platform. This approach allows stakeholders to create production-ready assets more efficiently while ensuring compliance with brand standards. In fact, we believe in this topic so much that we think it’s far more than a trend. It’s the future for campaign creation.
Bottom line: Reinventing campaign creation is necessary in an AI-led content creation world. Brands need to rebuild their operating models from the ground up and do so with AI-native capabilities and embedded governance at the core.
Take a peek at our proven SPEED Workflow Audit (download PDF) infographic to unblock your workflow today.
3. Operational bottlenecks are holding marketers back
Traditional campaign creation models are fraught with inefficiencies, often taking two to four weeks due to bottlenecks in design-to-code processes and distributed workflows. Stensul’s platform addresses these challenges by enabling faster email creation—up to 30 times faster in some cases—and allowing specialists to focus on strategic work rather than repetitive tasks.
Gartner Symposium attendees echoed this sentiment, highlighting that over-engineered processes hinder growth. Integrating AI and automation into clear, repeatable processes can streamline workflows, reduce advertising waste, and improve campaign performance.
4. Personalization at scale is now table stakes
Another major conference season trend is how to scale and personalize. Personalization has become essential in modern marketing. Adobe’s Brand Concierge and Movable Ink’s AI-driven tools enable brands to deliver personalized experiences across channels. Salesforce’s Agentforce also facilitates real-time personalization, ensuring that marketing messages resonate with individual customer preferences.
Stensul supports this trend by providing a platform that allows for the rapid creation of on-brand, personalized marketing assets, ensuring consistency and relevance in customer communications.
5. The rise of the agentic marketer
The concept of the “agentic marketer” emerged prominently at Salesforce CNX 2025, referring to marketers who leverage AI agents to automate tasks, allowing them to focus on strategic decision-making. This shift empowers marketers to deliver more impactful campaigns with greater efficiency.
Stensul’s platform aligns with this evolution by enabling marketers to automate routine tasks and focus on creative and strategic initiatives. This fosters a more agile and responsive marketing environment. In fact, we just expanded our Stensul AI features to include expanding our existing AI offering in the platform to include the Stensul Email Generator. This feature enables you to automatically generate an entire initial draft email from a campaign brief, while ensuring the generated content is on-brand and within established guardrails. Teams can then use Stensul’s existing AI features to supercharge edits once an initial draft exists.
Final takeaway: AI needs a new operating model
The integration of AI into marketing is not just about adopting new tools; it requires a fundamental shift in operating models. Stensul advocates for a governance-first approach, ensuring that AI-driven processes are efficient, compliant, and scalable. By redefining workflows and embracing AI responsibly, marketers can unlock new levels of performance and creativity.
As we move further into the AI era, marketers must adapt by embracing new technologies and reimagining their operational models. The 2025 conference season trends prove just that. And, Stensul stands ready to support this transformation, providing the tools and frameworks necessary to thrive in this dynamic landscape.
