Solve the ESP/MAP email & landing page builder conundrum
Most marketing organizations use email and landing page builders in their ESP/MAP that are hard to use and provide limited design flexibility, which can make your marketing emails and landing pages look generic and unremarkable. Organizations use them because ESP/MAPs are their deployment systems. They enable the creation of emails in less time than hand-coding. […]
How to overcome landing page building challenges
As a marketer, you know landing pages are essential to any successful email campaign. They’re the pages your email recipients click through to after reading your message that seeks to convert readers into buyers, attendees, or whatever the aim of your campaign might be. Unfortunately, building effective landing pages can be a real challenge. The […]