Financial Services|Marketing|Marketing OpsHow financial services companies can get a better return from their email marketing investmentBack in the day, a bank branch was where relationships with financial services customers began and were built. Today, it’s email inboxes where they start and, hopefully, strengthen.
Marketing Ops|MartechWhy change your email creation processMost email creation processes are inefficient. The only way to make them better is to change them. This post explains why to make the change.