How to manage your email operation through an economic downturn
It looks like we’re headed toward economic turbulence, if not already in it. The good news is it will likely be less severe than the Great Recession of 2007-2009. Then leverage – the financial term for debt – was the cause. Today, the debt levels of the banks, brokers, and bondholders are far lower than […]
How to turn your email creation team from the Mudville 9 to World Series Champs
I’m sure you know the poem “Casey at the Bat.” Many see it as an homage to the beautiful game of baseball. While it does tell the tale of the team from Mudville trying hard to win the ball game, it explains how Casey caused his team to lose by not adapting to the situation […]
‘Mo money’ doesn’t have to mean ‘mo problems.’ Scaling email creation when your company closes a big funding round.
Notorious B.I.G. famously rapped, “It’s like the more money we come across, the more problems we see.” As an email marketing leader at a company that recently closed a significant funding round, you can relate to the late rapper’s #1 hit, “Mo Money Mo Problems.” That newfound money means you and your email team will play […]
10 things you might be doing wrong creating emails
Email creation is a complicated process. In all likelihood, it takes more time and money than you’d like. Don’t feel too bad about that. Around 80% of all brands take more than one week to create just one email. That’s one of the key findings of research recently conducted by Stensul. This post looks at […]
9 steps to take for better designed emails
Most marketers spend considerable time and effort seeking to eke out even a tiny bit more performance from the emails they create. Much of that hunt is focused on finding the perfect subject line, a way to track opens or the CTR to end all CTRs. While those areas have merit, so too does designing […]
