Stensul Gen AI-powered tools turn email personalization from an anxiety-inducing process to one that’s easy-as-pie
Stensul applies Gen AI to reduce the anxiety that email personalization tends to induce with two AI-powered tools that make it easy-as-pie.
Stensul Raises $34.5M for its Marketing Creation Platform That Lets Enterprises Create Emails, Landing Pages, and Other Assets Efficiently
Marketing teams today are expected to produce a high volume of content quickly that can be used across a growing number of channels. In order to do this, organizations turn to tools that will allow them to collaborate on and streamline the development of creatives. Stensul is a creative generation platform that automates the creation of marketing […]
Why change your email creation process
Most email creation processes are inefficient. The only way to make them better is to change them. This post explains why to make the change.
The value of ‘hand-in-glove’ when creating marketing emails and landing pages
That email brings your prospect or customer to the proverbial goal line. It’s the landing page that gets them over it.
How to turn your email creation team from the Mudville 9 to World Series Champs
The poem “Casey at the Bat” explains how Casey caused his team to lose by not adapting to the situation presented to him. There’s an interesting parallel between the 19th-century poem and today’s email creation team – the one you manage, in all likelihood.
Things that go wrong when creating dynamic content emails and how to avoid them
Murphy’s Law states that if something can go wrong, it will. That applies to the typical process used to create an email with dynamic content.
How to set up brand guidelines that work
Great! You’ve made the decision to embrace decentralized email creation. And you want to have it done so the performance of the emails produced and benefits to your organization are optimal.
How to manage your email operation through an economic downturn
It looks like we’re headed toward economic turbulence, if not already in it. The good news is it will likely be less severe than the Great Recession of 2007-2009. Then leverage – the financial term for debt – was the cause. Today, the debt levels of the banks, brokers, and bondholders are far lower than […]
‘Mo money’ doesn’t have to mean ‘mo problems.’ Scaling email creation when your company closes a big funding round.
Notorious B.I.G. famously rapped, “It’s like the more money we come across, the more problems we see.” As an email marketing leader at a company that recently closed a significant funding round, you can relate to the late rapper’s #1 hit, “Mo Money Mo Problems.” That newfound money means you and your email team will play […]
10 things you might be doing wrong creating emails
Email creation is a complicated process. In all likelihood, it takes more time and money than you’d like. Don’t feel too bad about that. Around 80% of all brands take more than one week to create just one email. That’s one of the key findings of research recently conducted by Stensul. This post looks at […]