A new section where LinkedIn Tech Stack spotlights an up-and-coming startup – and its strategy behind a recent fundraise.
Stensul, a startup that helps enterprises design and create marketing emails and landing pages faster, has just raised $34.5 million in Series C funding. Growth equity firm Sageview Capital led the round, which also included existing investors like U.S. Venture Partners, Javelin Venture Partners, Uncork Capital and Lowercase Capital.
The New York-based company plans to use the funds to grow its roster of clients and expand its offerings to enable those clients to create multi-channel marketing assets more efficiently, such as generative AI tools within the platform that can help users generate multiple subject headlines or rewrite copy in their brand voice, said CEO and founder Noah Dinkin.
“We realized that the size of the opportunity was far bigger than email alone,” Dinkin said. “We have delivered real ROI for customers, and seen really strong retention metrics from some of these companies.”
Stensul integrates with the likes of Salesforce Marketing Cloud, Oracle Marketing Cloud and Adobe Marketing Cloud, so that multiple members in a marketing team can collaborate on assets in a single platform, Dinkin touted. Its clients include Cisco, BlackRock, Equifax and Yahoo.
The company says its platform helps businesses focus on strategy and results rather than wasting time on back-and-forth production activities, boosting efficiency and performance metrics. It claims to have helped Cisco, for example, reduce the time it takes to create a campaign by 90%, saving the company’s team over 26,000 hours a month.