Even today, in 2023, creating an email for a marketing campaign feels like a weeks-long endeavor. That’s because it almost always is a weeks-long process. A really painful one for everyone involved. It’s a story many of us know too well, and it’s precisely why we started Stensul. Today, I’m thrilled to share our latest chapter: Stensul has closed our Series C funding round, raising $34.5 million. This round was led by Sageview Capital and included existing investors like USVP, Javelin Venture Partners, Uncork Capital, and Lowercase Capital, along with some of our incredible angel investors. We’re also fortunate to have Edith Harbaugh, LaunchDarkly’s Executive Chair and Co-founder, participate in the round and join our incredible crew of angel investors.
But this isn’t just about how many dollars we’ve raised and from whom (see the formal press release for those details). It’s about revolutionizing how companies create marketing assets.
Most organizations are still stuck in the 1990s when it comes to this process. While we’ve seen advancements in things like targeting, data, and journeys, and the number of marketing channels continues to increase, the fundamental process of creating the necessary content assets like emails and landing pages for those channels remains cumbersome and time-consuming. Unfortunately for everyone involved, the relentless demand for fresh campaign assets needed to support all of these channels and audiences isn’t easing up.
There has to be a better way, and the best marketing leaders have already started the necessary transformation, enabling their teams to produce outsized results.
Using Stensul, Cisco saved 26,000 marketing hours per month, freeing skillful marketers from tedious back-and-forth, reallocating all that time to do testing, try new strategies, and ultimately seeing the resulting performance metrics significantly increase.
The Chicago Bulls shifted email creation to Stensul and saw their email-attributable ticketing revenue skyrocket 550%.
We’re not just aiming to refine email creation. While we started there, our vision is much broader: transforming the entire marketing creation landscape.
While it remains the workhorse of many marketing campaigns, today’s digital landscape involves a diverse array of channels beyond email, from landing pages to push messages to good ol’ direct mail. And with all of these, the pain points of creation remain. Stensul is poised to address these challenges head-on.
In the last year alone, our team has rolled out numerous new features to our Marketing Creation Platform. These include Landing Page creation capabilities that strike the perfect balance between rigid builders and overly flexible stand-alone builders, as well as Dynamic Content Authoring and Preview capabilities that turn the arduousness of Personalization into something simple and easy. While retaining the power of dynamic content, with Stensul, even an email marketing novice can use it confidently and effectively. And, as it relates to everyone’s favorite topic, we’ve added a slew of Gen AI tools that help reduce the time to do all sorts of things, giving you time to iterate on your marketing idea and generate better performance. We’re going to continue investing and deepening all of these things and a lot more on the product front, bringing efficiency and increased performance to every marketing team. Every company will have a Marketing Creation Platform.
You’re not alone.
We’re seeing an increasing amount of interest from leaders looking to rethink how their marketing organizations work across people, process, and technology. For the last year and a half, all over the country, we’ve had a lot of fun bringing people together in smaller group settings to share their transformation journeys. In 2024, we’re going to hold the inaugural Stensul Summit™, bringing all of these people together in one place. And in typical Stensul events fashion, it’s going to be a lot of fun. Sign up to learn more here.
Our growth is a testament to our incredible team’s dedication and talent. We’re approaching 140 folks globally. Every member of Team Stensul is committed to helping our customers thrive by continuously enhancing our platform and support capabilities. THANK YOU to all of you. You go above and beyond every single day in service of our mission.
If you’re looking for a new challenge and want to be part of a team that’s changing the marketing world, keep an eye on our careers page. We’re expanding and looking for talented and passionate individuals to join us.
To our existing customers, thank you for joining us on this journey. Your trust and support fuel our mission. And to those companies yet to experience Stensul and still contending with slow, outdated processes for marketing creation, let’s start a conversation. The future of Marketing Creation is here, and it’s more efficient and impactful than ever.
‒Noah
