Emails are increasingly image-dominant because of the adage, “one picture is worth a thousand words.” The right visual communicates faster and with more significant impact than superbly written copy. The reason for that is that two out of three people need to see information visually to retain it. They’re visual learners.
While much of the focus has been on how Gen AI can influence subject lines, headlines, body copy, and other text components of an email, this post aims to provide an overview of how it can affect the creation and use of images.
Create an endless variety of images
Just as there’s a Subject Line Generator, a well-equipped AI-powered toolkit, or an AI-enabled email and landing page creation platform will include an Image Generator, a mechanism that takes your input – in words – and uses those verbal prompts to devise a visual that captures what you’re trying to envision.
An AI-powered or -enabled Image Generator uses complex algorithms and machine learning to create images based on your inputs. Gen AI allows the creation of a virtually endless number of images, each with unique characteristics and style.
Create images that are personalized
One of the key benefits of a Gen AI-enabled Image Generator is its ability to streamline the creation process. Rather than having to spend hours designing and creating images manually, you can quickly generate high-quality images tailored to your specific needs. This can save significant time and resources, allowing marketers to focus on other aspects of their campaigns.
Another benefit is the Image Generator’s ability to personalize content. The generator can create visuals tailored to specific customers or segments of customers by delving into user data. This can help make email marketing campaigns more effective by increasing engagement and conversion rates.
Create a distinctive look easily
Finally, an Image Generator can help you stay ahead of the curve, in terms of visual styles and techniques, by providing cutting-edge technology that can give your email campaigns a truly distinctive look.
As Gen AI and machine learning continue to advance, the marketers who use these AI-powered tools will be better equipped to get and keep a competitive advantage and reach their subscribers in new and innovative ways.
For example, imagine a clothing retailer using an image generator to create personalized product recommendations for individual customers based on their browsing and purchase history. Also, consider a travel company using one to create customized travel itineraries and recommendations for different types of travelers.
Create campaigns efficiently
Overall, a Gen AI-enabled Image Generator offers a range of benefits that can help marketers improve their campaigns’ efficiency, effectiveness, and competitiveness.
Stensul, the collaborative email and landing page creation platform, is the first and only with an AI-enabled Image Generator. You can learn more here. In addition, the company offers well-equipped AI-powered email and landing page toolkits. Request access to the email toolkit here and here for the landing page toolkit.
Lastly, when working with an Image Generator, remember that what it draws on to create the visual might be or be associated with a copyright. Further, it may not conform with your organization’s brand/design guidelines. Before you deploy an email that uses a visual produced by an Image Generator, check to see if it may create a problem.
