Geoff Smith, Author at Stensul

Best Practices

The ultimate GDPR checklist for email marketers

The GDPR is aimed at empowering customers and giving them peace of mind about their personal data, so your business should keep compliance at the top of your priority list.

What is behavioral email marketing and how can it help your business grow?

Email marketing is a great way to engage with your audience, and focusing contact around customer behaviors can help you stay out of the spam folder.

Four ways email creation team leaders can be more effective

Learn how leaders can help their email creation teams to create on-brand marketing assets easily and efficiently, and how an email creation platform helps.

Five must-do’s when designing emails for dark mode

Understand the five most challenging problems you must address to ensure the emails you create appear the way you want them to in dark mode.

Marketing Ops

An ESP migration takes less time and money when you include an email creation platform

Learn why incorporating an email creation platform will simplify, speed, and save on costs associated with an ESP migration while making the creation process more efficient.

Zen and the art of module maintenance

This post relates the message of self-reliance in the book "Zen and the Art of Motorcycle Maintenance" to the hows and whys of maintaining email modules with an email creation platform.

Marketing

The 6 keys to an effective email brief

To be effective, any email marketing campaign must begin with a comprehensive email brief. This post explains the core elements that should comprise every email brief.

Marketing

5 ways to ensure brand compliance across your email marketing

This post offers a set of five proven ways to ensure all emails are brand compliant 100% of the time, especially by using an email creation platform.

Bring your marketing teams together to create better emails faster

Traditional email creation is very complex, highly technical, and limits collaboration. Learn how to create better emails faster with a collaborative email creation platform.

Marketing

To create better emails faster, collaborate

This post explains how using an email creation platform lets email teams collaborate more effectively to create better emails faster, so they can devote more time to strategy, testing, personalization, and more.

Marketing

Why you need to rethink using design-to-code or templates and modules email creation workflows

This post explains the deficiencies of the two most common email creation workflows, design-to-code and templates and modules, and how an email creation platform can help optimize the process.

Marketing Ops

Too much to do with a too-small email creation team? Here’s a helpful guide.

How are marketing ops pros managing so many priorities with so few employees? How can they be time-efficient and agile when creating emails? This post answer those questions and more.

Posts by: Geoff Smith