The Stensul blog

Perspectives on marketing, marketing operations, martech, and email and landing page creation
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AI promises speed and scale, but without the right Creation Operating Model, it only introduces more chaos. That’s why now is the moment to rethink how your campaigns are created and why the strongest case for doing so may be economic.
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How email team leaders can delegate confidently
When email team leaders feel have too much to do, they need to delegate. Delegating the right way will lighten workloads, raise the team's productivity, and the performance of campaigns. If handled poorly, however, delegation efforts can backfire with profound consequences. This post offers a proven nine-step approach to help leaders delegate with confidence and virtually without risk.