Alex Ortiz, Author at Stensul

A year in review: 2024 Stensul milestones and innovations

The close of another year is upon us, and with it comes the opportunity for reflection. 2024 was nothing if not eventful—from the spectacle of the Paris Olympics to the premier of Wicked—whether you took part in Brat Summer or preferred a more demure, more mindful approach. And who can forget everyone’s favorite pygmy hippopotamus, Moo Deng? 2024 was certainly one for the history books.

Marketing

How to set up your ideal campaign ecosystem using Stensul and Salesforce Marketing Cloud

Imagine this: You're overseeing the launch of a massive email campaign for a global product rollout. The stakes are high and the timeline is tight. Your team—spread across multiple departments, each using different tools—needs to create personalized, on-brand emails for customers across various segments. It sounds simple enough, but as soon as the work begins, you hit a bottleneck.

Marketing

Announcing Stensul integration for Adobe Journey Optimizer

In today’s digital world, brands face pressure to meet customer expectations for personalized interactions. The integration of Stensul and Adobe Journey Optimizer accelerates the content supply chain, enabling brands to scale personalized content production while maintaining brand compliance and reducing technical resource demands.

The power of Marketo Certification to elevate your marketing game

Whether you want to deepen your knowledge, expand your skill set, or advance your career, Marketo certification equips you with the tools and expertise you need to succeed in today's competitive landscape. Become a Marketo expert and elevate your email marketing game with certification programs that offer hands-on training and industry insights for career success.

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Marketing

A complete guide to email personalization for enterprise marketers

Learn how email personalization boosts open rates, CTR, and revenue. Get tips on basic to advanced personalization techniques. Discover Stensul's DCA tools.

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Mastering personalized email marketing: scaling up without losing the personal touch

Scale personalized emails without sacrificing speed. Discover best practices and tools to streamline personalization and boost engagement.

Making the most of Chicago during Salesforce Connections

While in Chicago for Salesforce Connections, there's more to do in this city than attend presentations or learn about efficient technology.

Design professionals standing in an office and using a laptop together. Two young business people discussing a project.

Marketing

Marketing creation’s dynamic duo: efficiency and efficacy

Marketing professionals must balance efficiency and efficacy to unlock their organization’s full potential and achieve marketing success. Understand the interrelationship between efficiency and efficacy in this post and how an efficient email creation process can improve email efficacy.

Email designers no longer have to choose between creativity and efficiency

Stensul empowers designers to unleash their creativity, collaborate effortlessly, and turn their visions into reality at unprecedented speed. Learn how Stensul does more than save designers time: It lets them amplify their creative prowess.

Marketing

Fun facts about Austin you should know while attending Forrester B2B Summit 2024

Meeting with sponsors and attending presentations while at Forrester B2B Summit is important. After learning how to reduce the time to create marketing assets by up to 90% with Stensul, take time to enjoy some can't-miss sights in Austin, TX.

Leading his team by example. Shot of a young man giving a presentation to colleagues in an office

How email team leaders can delegate confidently

When email team leaders feel have too much to do, they need to delegate. Delegating the right way will lighten workloads, raise the team's productivity, and the performance of campaigns. If handled poorly, however, delegation efforts can backfire with profound consequences. This post offers a proven nine-step approach to help leaders delegate with confidence and virtually without risk.

Male executive working on computer in office

How can email designers find more time to design?

The main reason designers can’t spend as much time on design as they want is an inefficient email creation process. An efficient process brings all involved in creating a marketing asset into a single, collaborative environment. Learn how the Stensul Marketing Creation Platform™ can reduce creation time by up to 90%, freeing up more time for creativity.

Posts by: Alex Ortiz