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Fun facts about Austin that you should know while attending Forrester B2B Summit 2024

Meeting with sponsors and attending presentations while at Forrester B2B Summit is important. So too is enjoying where it's held, Austin, TX.
the ATX sculpture in downtown Austin Texas

Forrester B2B Summit North America 2024 is being held at the Austin Convention Center from May 5 to 8. The highly regarded research and advisory firm notes that this annual conclave is a must-attend event for B2B marketing professionals like you.

The firm observes that “economic uncertainty and generative AI have unsettled the foundations of many businesses.” The suggestion is that businesses will need to reinvent themselves to succeed in 2024 and beyond. 

Forrester notes that within the walls of that convention center, you’ll learn about the strategies, technology, and operational methods that you can employ “to seize the possibilities, not just weather these profound changes” that lie ahead.

people attending Forrester 2B Summit

Indeed, what’s going on inside the convention center during the Summit is extremely important. But seriously, while in Austin, why not take advantage of what this wonderful city has to offer?

Before getting into that, if you want to realize a higher level of performance from your email marketing efforts, make a point to stop by the Stensul booth (# 821). There, you’ll learn how to reduce the time to create marketing assets by up to 90%. If it takes less time to create the emails and landing pages, you’ll have more time to spend on strategy to optimize performance.

You’ll be able to hear how Shell Energy was able to make its marketing creation efficient at one of Summit Spotlight Sessions. Learn how they cut creation time by more than 30% with Stensul.

Make an appointment with a Stensul Marketing Creation Platform specialist. You’ll be eligible for a $100 gift certificate from Ticketmaster to see your favorite music group when you return home. If you can’t wait to groove to your favorite tune, connect to a Bluetooth speaker at the Stensul booth. You could win it in a raffle to be held during the Summit.

Speaking of music, here’s a fun fact: Austin is known as the “Live Music Capital of the  World.” There are more than 250 live music venues in and around the city, many within walking distance of the convention center. Sixth Street offers one live performance space after another.

Walking through the exhibits at Forrester B2B Summit will likely have you working up quite the appetite. Fear not. Austin is famous for its diverse culinary scene. Take the chance to try some Tex-Mex cuisine, barbecue, or food truck fare. South Congress Avenue and East Austin are excellent areas to explore for dining options.

If you need a break from sitting through presentations, consider a walk through beautiful Zilker Park, a quick Uber ride from the convention center. It’s a beautiful 351-acre urban park with botanical gardens, a spring-fed pool, and hiking trails galore.

Perhaps you’re feeling a little more adventurous. Then consider spending time by the water at Lake Travis or Lake Austin. You can rent a boat, kayak, or paddleboard for a fun day on the water. You’ll just need to explain how you got a magnificent suntan when you were supposed to hear about the latest marketing automation developments in a convention center. 

Something more cultural could be a welcome respite from the Summit. Austin offers two superb museums, the Blanton Museum of Art and The Contemporary Austin. You can also stroll through several galleries in the downtown area.

A visit to downtown Austin would not be complete without a walk through the Texas State Capitol. The impressive—if not imposing—structure is the

 largest capitol building in the United States. You know how they say everything is bigger in Texas? That holds true for its capital building, which stands 14 feet higher than the U.S. Capitol building.

If you have some fun facts of your own to share about Austin, please share them with us during Forrester B2B Summit 2024 at booth # 821.

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