Many professionals use Microsoft Outlook for email at work. Most of those emails are all text, occasionally with an attachment. But very few are what might be called a ‘produced’ or designed email. Something normally created by a designer, developer or an agency.
The typical work-related email in Outlook looks simple for a reason: it’s nearly impossible to create a great looking email within the compose window of Microsoft Outlook. (mostly because Outlook uses Microsoft Word’s rendering engine for HTML, but that’s a story for another day…) Even if it looks decent to you, that doesn’t necessarily mean it will look great for your recipients on desktop, tablets, or mobile devices.
There are professionals who want to use Outlook to send great-looking emails to a group of people. Perhaps an alert to a small list of clients, or maybe an internal newsletter to an entire division of their company. In most cases, the folks sending these emails don’t have access to heavy-duty email marketing platforms (commonly known as ESPs or MAPs) for deployment or the creative resources of a core marketing team.
If they do have access, they’re often second or third tier ‘requesters” behind “core” marketing email streams. Although, those things are often too ‘heavy’ of a solution for what’s really needed. So the path too often followed has been to do as well as they can through the painful Outlook compose window. Hopefully creating a compelling message without any typos, decent aesthetics, and trying to stay as close to on-brand as possible.
That is, until now.
With Stensul’s new Outlook365 integration, you can now create a great-looking, on-brand email in Stensul, and then easily pass it over to your Outlook365 account to send. From your own account. No fancy email deployment platform needed.
By using the Stensul Email Creation Platform™, users gain the freedom to focus on the content of emails, working within established corporate brand guidelines, include stackable modules or templates. Admins can set the rules, making things “locked down” or not, while the platform automatically handles the complexity of email HTML coding behind the scenes. And that includes all the special Outlook HTML tricks that need to be put in place to ensure every email renders perfectly for recipients.
Brand governance and creative teams can breathe a sigh of relief, and the millions of professionals who use Outlook can create better emails faster.