Email, as a marketing tool, has been around for 25+ years. You'd think by now creating emails would be easier and faster. It's not. The missing element is collaboration. From email brief to email deployment. This post explains how to empower your team to create better emails faster with the capabilities of a collaborative Email Creation Platform.
Creating email doesn’t have to be “torture” as one marketer put it. The key is removing the barriers that separate your email creation team from collaborating to make better emails faster. Stensul’s ebook, “Collaborate!” explains why it’s so important, how it can be done, and what you and your team can achieve.
Till now you've had two choices when it came to email creation. Either "Bring-Your-Own-Code" or "No-code." Now there's Custom Elements: A new capability of the stensul Agile Email Creation Platform that offers the best of both worlds.
It might just be the most dangerous phrase in business. Yet, when it comes to email creation, it’s been heard constantly since the 1990’s. “That’s the way we’ve always done it.”
Apple’s email privacy protection announcement heightens the need for emails to be more engaging. Emails that move them to want to open the emails that land in their inboxes. Not once, but on a regular basis. It is a rethink. But one very much worth doing as this post explains.
In our first ever snapshot report on email creation processes, we surveyed hundreds of email marketers on everything from the number of emails they create each month to the email design approaches being used.
Martech industry veteran and CabinetM CEO Anita Brearton shares her insights on all the ways marketing technology platforms are evolving, where email solutions fit into the martech stack and what she's learned during the past year.
Implementing agile workflows can be difficult in a highly regulated industry, but with the right mix of technology, processes and people, email marketing teams for financial service organizations can keep pace with the quickly changing market.
Built In, a hub for both enterprise and startup technology professionals, ranked stensul in the top 50 Best Small Places to Work in NYC for 2021. Companies that make Built In's list are ranked on compensation, benefits, culture and commitment to diversity and inclusion.
To remain competitive, marketing operations and email creation teams will need to move beyond outdated processes and implement solutions that enable more agile email creation processes.
As we near the end of 2020, stensul has curated a list of the top email marketing insights from the technology companies helping drive our industry forward.
![How the martech industry is evolving and where email marketing fits into it all: A conversation with martech expert Anita Brearton [Part One]](https://stensul.com/wp-content/uploads/2021/07/60465c26a161ad0f1f161e40_blog-Anita-Brearton-part-1.jpg)
