Geoff Smith, Author at Stensul

Marketing

How highly regulated organizations can add agility and speed to their email marketing

With the right mix of technology, processes and people, email marketing teams for financial service organizations can keep pace with the quickly changing market.

How financial services companies can get a better return from their email marketing investment

Today, relationships with customers start in email inboxes. Learn how the Stensul platform lets users quickly create high-quality emails are always on-brand and fully compliant.

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Stensul Gen AI-powered tools turn email personalization from an anxiety-inducing process to one that’s as easy as pie

Email personalization is difficult, so it makes sense to harness the power of Gen AI to ease and speed aspects of email personalization. Stensul applies Gen AI to reduce the anxiety of email personalization with two AI-powered tools that make it easy as pie and can provide a competitive edge.

Stensul helps to make ABA MAP migration simpler, faster, less costly

The American Bankers Association's move to a more robust MAP was made easier and faster by having a Stensul Email and Landing Page Creation Platform in place. Learn how the platform let ABA be more strategic, refine their messaging, and personalize emails to boost engagement.

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How to create high-quality emails efficiently

This post identifies quality issues that crop up in marketing emails and offers ways to avoid them with an efficient email creation process.

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What freedom in an email creation framework looks like

This post explains how freedom in a framework lets teams operate autonomously—within well-defined boundaries—for email creation efficiency.

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How to send HTML emails from Outlook more easily with Stensul

This post offers more efficient ways to send HTML emails from Outlook with the aid of the Stensul Email and Landing Page Creation Platform.

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Why change your email creation process

Most email creation processes are inefficient. The only way to make them better is to change them. This post explains why to make the change.

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How an AI-enabled Image Generator helps you create better emails faster

This post explains what an AI-enabled Image Generator is, how it works, and how you can use it to create image-dominant emails quickly.

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There are differences between centralized email creation operations

This post offers a quick take on the two main types of centralized email creation operations, plus why and how they're different.

How to get the most out of Eloqua lead scoring

Are you getting the most out of Eloqua lead scoring? Read this post to learn how to get started using it to maximize your marketing efforts.

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The benefits of using the Stensul AI-enabled Writing Style Changer

This post describes the Stensul Writing Style Changer and the benefits users of the Stensul platform can realize with this embedded capability.

Posts by: Geoff Smith