AI promises speed and scale, but without the right Creation Operating Model, it only introduces more chaos. That’s why now is the moment to rethink how your campaigns are created and why the strongest case for doing so may be economic.
Learn how the Stensul Custom Elements feature offers greater flexibility in email creation for marketers and frees developers for more technical tasks.
This post explains the deficiencies of the two most common email creation workflows, design-to-code and templates and modules, and how an email creation platform can help optimize the process.
How are marketing ops pros managing so many priorities with so few employees? How can they be time-efficient and agile when creating emails? This post answer those questions and more.
Apple’s email privacy protection announcement heightens the need for emails to be more engaging. Emails that move them to want to open the emails that land in their inboxes. Not once, but on a regular basis. It is a rethink. But one very much worth doing as this post explains.
It's impossible to have an agile email creation process when every email is hand-coded. Yet many, if not most, teams still make emails that way. It doesn't have to be that way. This posts explains what you can do to produce more emails quickly and in a quality manner..
Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.
In part two of stensul's interview with Anita Brearton, the martech industry expert discusses the challenges that come with managing a martech stack, as well as the teams that own marketing technology versus those who are using the technology.
In our first ever snapshot report on email creation processes, we surveyed hundreds of email marketers on everything from the number of emails they create each month to the email design approaches being used.
Martech industry veteran and CabinetM CEO Anita Brearton shares her insights on all the ways marketing technology platforms are evolving, where email solutions fit into the martech stack and what she's learned during the past year.
According to Gartner's most recent Marketing Technology Survey, marketers who adopted agile approaches not only made more progress on critical martech initiatives, they were more likely to overcome the challenges of 2020.
Built In, a hub for both enterprise and startup technology professionals, ranked stensul in the top 50 Best Small Places to Work in NYC for 2021. Companies that make Built In's list are ranked on compensation, benefits, culture and commitment to diversity and inclusion.
![Why martech leaders struggle to take full advantage of their martech stack: A conversation with martech expert Anita Brearton [Part Two]](https://stensul.com/wp-content/uploads/2021/07/604a2e7ff566ec0bef9080cd_blog-Anita-Brearton-part-2.jpg)
![How the martech industry is evolving and where email marketing fits into it all: A conversation with martech expert Anita Brearton [Part One]](https://stensul.com/wp-content/uploads/2021/07/60465c26a161ad0f1f161e40_blog-Anita-Brearton-part-1.jpg)
![Agile marketers are better equipped to accomplish key martech initiatives [Gartner]](https://stensul.com/wp-content/uploads/2021/01/work-organization-WGAUNLB-scaled.jpg)
