Geoff Smith, Author at Stensul

happy young business woman with curly hairstyle in the modern office

Seven steps to get your marketing email into subscribers’ inboxes

This post explains seven steps email marketers should take to ensure the emails they're creating make it into subscribers' inboxes instead of their spam folders.

Las Vegas, Nevada, USA skyline over the strip at dusk.

Your chance to beat the odds at Adobe Summit in Las Vegas

At the Adobe Summit in Las Vegas, beat the odds by heading to Booth #518 in the Community Pavilion and let Stensul show you how to create winning emails and landing pages more efficiently.

Six ways to use AI right now to create better marketing emails

This post suggests six ways to leverage currently available, trainable AI chatbots to improve the quality and performance of your emails, especially when combined with the Stensul platform.

Marketing

Where to look for inefficiency in your email creation process

This post will offer ways to help your creative operations team become more efficient, especially when creating emails, so they can go from order-takers to strategic partners.

Businessman at home, he is working with a laptop, checking paperwork and bills

Five signs your email creation process is broken (and tips for fixing it)

Learn how email marketers can identify the five signs of a broken email creation process plus how to partner with MOPs to fix them.

The value of “hand in glove” when creating marketing emails and landing pages

This post explains how creation of marketing emails and landing pages in the same platform yields major benefits, including efficiency and better performance.

Why you need to create emails that are ADA-compliant

Discover the importance of ADA-compliant emails and ensure inclusivity in your marketing campaigns to maximize audience reach and engagement.

How to turn your email creation team from the Mudville nine to World Series champs

There’s an interesting parallel between how Casey caused his team to lose by not adapting to the situation and today’s email creation team—the one you likely manage.

Frustrated Italian female employee stressed about mistake or problem with computer, got bad news from office. Tired nervous spanish woman working remotely online from home. Pressure at work concept

Things that go wrong when creating dynamic content emails and how to avoid them

Emails that make use of dynamic content perform very well, but are tough to create. This post explains how to create them faster, easier, and safer with an email creation platform.

How to set up brand guidelines that work

This post explains the key components of brand guidelines, especially as they relate to decentralized email creation using an email creation platform.

How to handle email personalization efficiently

Personalization improves email performance, but seeing the results takes lots of work. This post explains how to be efficient and get better results with an email creation platform.

How you can climb the MOPs professional strategic value ladder

As a MOPs professional, are you in an administrative or strategic role? This post looks at why being strategic rather than tactical is better for the individual and their company.

Posts by: Geoff Smith