Email marketers suveyed by stensul used the word "painful" to describe creating an email because they use methods that take days, not hours. This post explains how to eliminate the pain and get creative, effective emails done...well...pain-free.
In part two of stensul's interview with Anita Brearton, the martech industry expert discusses the challenges that come with managing a martech stack, as well as the teams that own marketing technology versus those who are using the technology.
Martech industry veteran and CabinetM CEO Anita Brearton shares her insights on all the ways marketing technology platforms are evolving, where email solutions fit into the martech stack and what she's learned during the past year.
Implementing agile workflows can be difficult in a highly regulated industry, but with the right mix of technology, processes and people, email marketing teams for financial service organizations can keep pace with the quickly changing market.