It’s the holiday that chocolate, card, and jewelry companies love, but don’t make the mistake of overlooking this holiday.
Whatever your business, Valentine’s Day is a great opportunity to reach out to customers, build brand awareness, and deliver some special offers via Cupid’s arrow.
So what’s the best way to communicate with customers this Valentine’s Day, and why should your brand care?
Love is in the air, and our wallets
According to Marketing Profs, around $18.9 billion is spent each year for Valentine’s Day and almost half of consumers state that they’ll begin Valentine’s Day shopping in early February.
The U.S. National Retail Federation backs this up with consumers spending on average $130.97 on their significant other for Valentine’s Day.
Not to mention, 3% of pet owners give Valentine’s Day gifts to their pets amounting to almost $700 million each year!
Put your brand out there, don’t fear rejection
With couples, single people, and pet owners alike celebrating Valentine’s Day, brands need to get on board and start speaking the language of love.
Don’t just send a simple Happy Valentine’s Day message, try to be creative with your subject line and body copy and tie it back to your brand and product offering.
Offering gift and card ideas, personalized greetings, and using a heart symbol or the word “sweet” were the key features in the highest performing subject lines for Experian Marketing Services.
Remember to make the most of your email design by incorporating love-related imagery and design elements into your email campaigns. It doesn’t have to be all reds, pinks, and hearts either, don’t be scared to think outside the box.
When sending your email, remember to segment your list to ensure you’re delivering the most targeted messaging possible.
Whether you’re segmenting for gender, age, or location of your subscribers, these are all differentiating factors that could boost the effectiveness of your Valentine’s Day emails.
Love is all around, whether you’re Facebook official or not
While it’s easy to target couples around Valentine’s Day, don’t forget about the single people in your database.
Unattached people shouldn’t be overlooked either, with 50% of all Americans identifying as single and 25% of those people planning to celebrate the holiday.
They might not be gushing on Instagram about their significant other, but the single ladies and lads out there are just as ready to celebrate themselves and the ones they love this Valentine’s Day.
Make sure your messaging celebrates love in all forms, whether someone is single, looking, in love, or some variation of the above.
Love is all you need this Valentine’s Day, but a great email marketing strategy doesn’t hurt either. Happy Valentine’s Day everyone!
