Why it matters where are you on the Email Creation Maturity Curve
The use of technology that encourages and improves collaboration has become ubiquitous, except for email creation. Remarkably, the overwhelming majority of marketing emails are created today the same way as they were in the 1990s. That means emails are hand-coded, based on email briefs, prepared by marketers and the efforts of designers and copywriters. Approvals […]
Why agility is so important: Top 5 insights from leading industry reports
After reading—and covering—multiple agile marketing reports, we pulled the top five insights on all the ways agile marketing impacts enterprise organizations.
Key Takeaways from the Email Creation Maturity Model
It’s less about changing what marketing does and more about transforming how the work is done.
Email Creation Maturity Model: Phase 5 Defined
If these scenarios sound familiar, your organization is in Phase 5 of email maturity.
Email Creation Maturity Model: Phase 4 Defined
If these scenarios sound familiar, your organization is in Phase 4 of email maturity.
Email Creation Maturity Model: Phase 3 Defined
If these scenarios sound familiar, your organization is in Phase 3 of email maturity.
Marketing Masters: Why All Organizations Must Embrace Change to Succeed: An Interview with David Lewis
In this exclusive interview with David Lewis, we take a deep dive on how organizations can succeed by embracing change in today’s world.