The person sitting atop your company’s marketing organization is usually the Chief Marketing Officer, or CMO, likely doesn’t fully appreciate how you and your team create emails. The CMO is laser-focused on results, big picture-type results. They tend to look at things from a 50,000 foot perspective. As such, they’re not going to fully understand […]
I’m sure you know the poem “Casey at the Bat.” Many see it as an homage to the beautiful game of baseball. While it does tell the tale of the team from Mudville trying hard to win the ball game, it explains how Casey caused his team to lose by not adapting to the situation […]
The marketing of a university, college, or other institution of higher learning today is far more than selling lots of sweatshirts emblazoned with the school’s logo or mascot. John Garvey, president of Catholic University, said schools “are competing for students, and marketing is how you have to do that.” And compete you must. In the […]
‘Mo money’ doesn’t have to mean ‘mo problems.’ Scaling email creation when your company closes a big funding round.
Notorious B.I.G. famously rapped, “It’s like the more money we come across, the more problems we see.” As an email marketing leader at a company that recently closed a significant funding round, you can relate to the late rapper’s #1 hit, “Mo Money Mo Problems.” That newfound money means you and your email team will play […]
The use of technology that encourages and improves collaboration has become ubiquitous, except for email creation. Remarkably, the overwhelming majority of marketing emails are created today the same way as they were in the 1990s. That means emails are hand-coded, based on email briefs, prepared by marketers and the efforts of designers and copywriters. Approvals […]