How to create high-quality emails efficiently
This post identifies quality issues that crop up in marketing emails and offers ways to avoid them with an efficient email creation process.
Revamp Your Email Copy with Stensul’s AI-Powered Style Rewrite Tool
This post is on Stensul’s AI-powered Style Rewrite tool – what it does and how it benefits busy email marketers to write better email copy.
Solve the ESP/MAP email & landing page builder conundrum
You can overcome the challenges of ESP/MAP landing page builders with an Email and Landing Page Creation Platform.
Understanding the difference between localization and language translation in email marketing
Understanding the differences between localization and language translation can help your email campaigns perform well.
How to overcome landing page building challenges
This post notes how you can more easily create effective landing pages with the Stensul Landing Page Builder than the most common ways.
7 steps to get your marketing email into subscribers’ inboxes
You need to take seven steps to ensure the marketing email you’re creating has an excellent chance of making it into subscribers’ inboxes.
Your chance to beat the odds at Adobe Summit in Las Vegas
Before Bugsy Siegel opened the Fabulous Flamingo, the first resort on the Lass Vegas Strip, casino operators made sure they’d see a profit.
How to turn your email creation team from the Mudville 9 to World Series Champs
The poem “Casey at the Bat” explains how Casey caused his team to lose by not adapting to the situation presented to him. There’s an interesting parallel between the 19th-century poem and today’s email creation team – the one you manage, in all likelihood.
Things that go wrong when creating dynamic content emails and how to avoid them
Murphy’s Law states that if something can go wrong, it will. That applies to the typical process used to create an email with dynamic content.
How to make your CMO care about how emails are created
The person sitting atop your company’s marketing organization is usually the Chief Marketing Officer, or CMO, likely doesn’t fully appreciate how you and your team create emails. The CMO is laser-focused on results, big picture-type results. They tend to look at things from a 50,000 foot perspective. As such, they’re not going to fully understand […]