How to make your CMO care about how emails are created

CMO listening

The person sitting atop your company’s marketing organization is usually the Chief Marketing Officer, or CMO, likely doesn’t fully appreciate how you and your team create emails.  The CMO is laser-focused on results, big picture-type results. They tend to look at things from a 50,000 foot perspective. As such, they’re not going to fully understand […]

A Lesson in Effective Email Creation for Higher Education Marketers

marketers attending events to network and learn more

The marketing of a university, college, or other institution of higher learning today is far more than selling lots of sweatshirts emblazoned with the school’s logo or mascot. John Garvey, president of Catholic University, said schools “are competing for students, and marketing is how you have to do that.” And compete you must. In the […]

Why it matters where are you on the Email Creation Maturity Curve

businesswoman working on email at the 4th stage of the email creation maturity curve

The use of technology that encourages and improves collaboration has become ubiquitous, except for email creation. Remarkably, the overwhelming majority of marketing emails are created today the same way as they were in the 1990s. That means emails are hand-coded, based on email briefs, prepared by marketers and the efforts of designers and copywriters. Approvals […]