This post identifies quality issues that crop up in marketing emails and offers ways to avoid them with an efficient email creation process.
This post is on Stensul’s AI-powered Style Rewrite tool – what it does and how it benefits busy email marketers to write better email copy.
You can overcome the challenges of ESP/MAP landing page builders with an Email and Landing Page Creation Platform.
Understanding the differences between localization and language translation can help your email campaigns perform well.
This post notes how you can more easily create effective landing pages with the Stensul Landing Page Builder than the most common ways.
You need to take seven steps to ensure the marketing email you’re creating has an excellent chance of making it into subscribers’ inboxes.
Before Bugsy Siegel opened the Fabulous Flamingo, the first resort on the Lass Vegas Strip, casino operators made sure they’d see a profit.
The poem “Casey at the Bat” explains how Casey caused his team to lose by not adapting to the situation presented to him. There’s an interesting parallel between the 19th-century poem and today’s email creation team – the one you manage, in all likelihood.
Murphy’s Law states that if something can go wrong, it will. That applies to the typical process used to create an email with dynamic content.
The person sitting atop your company’s marketing organization is usually the Chief Marketing Officer, or CMO, likely doesn’t fully appreciate how you and your team create emails. The CMO is laser-focused on results, big picture-type results. They tend to look at things from a 50,000 foot perspective. As such, they’re not going to fully understand […]