Before traveling to a place I’ve never been before – whether for business or pleasure – I’ll pick up a guidebook to familiarize myself with the area and try to act like a local and not a goofy tourist.
I recently had the pleasure of visiting Buenos Aires to meet with my Stensul colleagues in our office in the Palmero neighborhood of the capital city of Argentina. Before heading to the bookstore near our New York headquarters, I heard a grunt and looked in the direction of that sound. Sitting on a couch, looking as cuddly and lovable as ever, was Speedy the Sloth, the globe-trotting mascot of Stensul.
Anyone who’s been to a tradeshow or marketing conference where Stensul participates knows how well-traveled Speedy is. At Adobe Summit, 1,000 Speedys made their way from Las Vegas to all sorts of places around the globe after folks stopped by our booth to pick up their own.
The couch-bound Speedy slowly raised an eyebrow and even more slowly said to me, “I’ve been traveling lately, as you may know and just got back from Buenos Aires. Let me tell you how to spend a day there, like a local might.”
I was traveling there to discuss the next phase of our marketing for Stensul Localization. It’s a feature of the Stensul Email and Landing Page Creation Platform that reduces the time it takes to create multi-language email campaigns by as much as 80 percent.
Before Stensul Localization, you had to create an email for each language. That meant with twenty languages, you had to make twenty individual emails. That’s lots of time with lots of opportunities for bottlenecks.
With Stensul, you simply export an email in your base language to over 15 translation platforms via an industry-standard format, then upload multiple files to create localized email copies. You follow that by sharing the localized emails with relevant local teams for collaborative review and approval.
But let’s return to Speedy and his traveling recommendations for a perfect day in Buenos Aires. Getting it out of him took a while, but he shared this.
8:00 AM – Wake up at the chic Hotel Pulitzer, located in the heart of the Palermo neighborhood. After a quick breakfast of medialunas (Argentinian croissants), head out for a morning run around the nearby parks or along the Rio de la Plata.
11:30 AM – Now that you’re properly caffeinated, it’s time to meet with colleagues or prospects who could benefit from Stensul Localization. Buenos Aires is a hub for tech startups and entrepreneurs, so why not check out one of the many coworking spaces in town if things get hectic at the Stensul office? Check out La Maquinita for a productive workspace with a vibrant community of like-minded professionals.
1:30 PM – After productive conversations, it’s time for lunch. Buenos Aires is famous for its steak, so head to one of the many parrillas (steakhouses) for a delicious meal. Try La Cabrera in Palermo for a delightful and affordable option.
3:00 PM – Time to get some work done. Head back to the Stensul office, the coworking space, or find a quiet spot at a nearby library or park.
5:00 PM – Done with work for the day! Time to explore the city. Head to the Recoleta neighborhood for a stroll through the Recoleta Cemetery to see the graves of famous Argentines like Eva Peron and literary giant Jorge Luis Borges.
7:00 PM – Now that you’ve worked up an appetite, it’s time for dinner. Check out one of the many trendy restaurants in Palermo, like La Carniceria or La Pescadorita, for a modern twist on classic Argentinian cuisine.
9:00 PM – Buenos Aires is known for its vibrant nightlife, so why not check out a tango show? Head to La Ventana in San Telmo for a traditional tango performance with live music and delicious food.
11:00 PM – After a long day of work and play, it’s time to hit the hay. Head back to the Hotel Pulitzer to get some rest before another exciting day in Buenos Aires.
As you can see, Buenos Aires has a lot to offer a marketer like me looking to combine work and play, from delicious food to beautiful parks and more. This city truly has something for everyone. It’s definitely worth traveling to.
No need to pick up a guidebook if you are heading to Buenos Aires. Take a cue from Speedy the Sloth and make the most of your time in this beautiful city!
While Speedy the Sloth is slow, our mascot knows how Stensul lets you create emails and landing pages fast – and how to make the most of your time in Buenos Aires. Ask for a demo to see Stensul in action.
I’m curious where in the world Speedy will tell us about next.